Meet HomePod, Apple's New Siri-Enabled Speaker

[Narrator] Today at WWDC, Apple unveiled HomePod, a

$350 wireless speaker with Siri baked right in.

The interesting thing about HomePod is that while this

clearly Apple's answer to devices like the Amazon Echo

and Google Home, the company isn't exactly marketing

it as a smart speaker, at least not yet.

HomePod won't be available till December, so the company

could always change it's tune in the coming months, but

for right now, Apple is pitching this device as a premium

wireless speaker first, and a home for it's

virtual assistant second.

The seven inch mesh-wrapped speaker comes packed with

seven tweeters, a four inch subwoofer and and onboard

smarts to detect the size and shape of whatever room it's in

that way it can fill the space with virtual surround sound.

Just know that it sounds incredible.

[Narrator] Not to mention expensive.

HomePod is $220 more than Google Home and almost

twice the price of Amazon's Echo.

Then again, they cost just 50 bucks more than the

Sonos Play3, one of the best wireless speakers on the market

which should tell you a lot about Apple's strategy here.

Late in the keynote, Phil Schiller did hint that Apple

is working to improve Siri's capabilities and it'll have to

to compete with Google's and Amazon's smarter, faster

more reliable virtual assistants.

But focusing on music in the near term, buys the company

some much needed time to do it.

For right now, HomePod's killer feature

isn't Siri, it's sound.