Nicole Kinning
Gear

The Best Fourth of July Mattress Deals, According to WIRED Testers (2026)

We’ve spent years evaluating comfort, cooling, support, and durability. These are the holiday deals worth your money.
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Courtesy of Helix

Many don’t think of the Fourth of July as a mattress-shopping holiday, but they probably should. Black Friday, Memorial Day, and even Presidents’ Day get a lot of attention when it comes to mattress sales, but many brands offer some of their biggest discounts for Independence Day as people tackle summer moves, home projects, and long-overdue bedroom upgrades. If you've been putting off replacing an old mattress, now’s a smart time to put down the grill tongs and shop.

The WIRED Reviews team has spent years testing mattresses in our own homes, and we evaluate everything from long-term comfort and cooling to motion isolation and durability, so the recommendations below are mattresses we’ve actually slept on and continue to recommend. Note that all prices are for queen-size models.

If you're looking to upgrade the rest of your bedroom, check out our guides to the Best Pillows, Best Bed Frames, and Best Sheets.

WIRED Featured Deals

The Best Fourth of July Mattress Sales

Helix Sleep Midnight Luxe a white mattress with blue trim on a minimalist wooden frame with a nightstand and potted...

Helix Midnight Luxe

Photograph: Wired
Helix

We’ve tested dozens of mattresses over the years, and the Helix Midnight Luxe continues to earn the top spot, ranked as the best overall mattress of 2026 so far. Its medium-firm feel, zoned support coils, and excellent pressure relief work for nearly every sleeping position, but especially for side sleepers, and it is surprisingly cool for the amount of plush that it has. Fourth of July brings one of the best prices we typically see for this mattress outside of Black Friday, making this an excellent time to buy.

Leesa

The Leesa Sapira Chill is one of our favorite mattresses because it tackles two of the biggest sleep struggles: waking up sore and waking up hot. Its medium-firm hybrid design gently cushions the shoulders and hips without sacrificing support, while the cooling cover regulates temperature throughout the night. When former WIRED director Martin Cizmar tested it, he found it to be the best cooling mattress he’s tried for side sleepers, making this deal especially worth a look, especially in this heat wave.

Avocado

The Avocado Green has remained one of our top organic mattress picks over the years. Its hybrid construction hits a sweet spot between plush comfort and sturdy support, making it a great option for couples with different firmness preferences and combination sleepers who tend to toss, turn, and switch sleeping positions throughout the night. Its individually wrapped coils also do a great job minimizing motion transfer, and after nearly three years of use, WIRED operations manager Scott Gilbertson has reported virtually no sagging or signs of wear. Avocado doesn't offer discounts as aggressively as many competitors, making this 15-percent-off sale one of the better opportunities you’ll get all year.

• The best organic mattress: Avocado Green Mattress for $2,039 (15 Percent Off)

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Nolah Evolution

Photograph: Julia Forbes
Nolah

Designed with side sleepers in mind, the Nolah Evolution pairs zoned foam and pocketed coils to cushion the shoulders and hips and support the lower back. We also found it comfortable for both side and stomach sleeping, thanks to its hybrid design that makes it easy to roll over without feeling like you’re stuck in your mattress. Nolah’s Fourth of July sale takes 35 percent off site-wide, matching one of the brand’s strongest promotions of the year.

Naturepedic

The Naturepedic EOS Classic Organic Mattress stands out for its customization. Its modular design lets you fine-tune its firmness by swapping out latex layers, and each side of the mattress can be configured independently, making it another great mattress for sleeping partners with different sleep preferences. We also appreciate that you can exchange the latex layers for free during your first 100 nights, so you don’t have to cross your fingers and hope you picked the right firmness the first time. The Fourth of July sale knocks 20 percent off site-wide with code JULY4 and includes a free muslin blanket with qualifying mattress purchases.

Bear

If back pain has you shopping for a new mattress, the Bear Elite Hybrid is 35 percent off with code JULY35. Multiple WIRED reviewers with conditions including scoliosis, spondylosis, sciatica, and chronic back pain have found that this mattress’s zoned coil support helped keep their backs happy while the quilted pillow top provided enough cushioning to prevent sore shoulders and hips. It feels pretty firm right out of the box, but our testers found it cushioned up over time while maintaining the support they needed.

Birch Luxe Natural Mattress a white mattress with tan trim on a minimalist wooden frame with a nightstand and potted...

Birch Luxe Natural

Photograph: Wired
Birch

The Birch Luxe Natural layers organic latex, wool, and individually wrapped coils create a great balance between support and responsiveness, while its plush Euro top adds the perfect touch of softness. The natural, breathable wool also not only helps keep you from overheating, but acts as a natural fire retardant, eliminating the need for many standard chemical flame barriers used in conventional mattresses. A 25 percent discount makes this one of the best times of year to invest in this luxury hybrid!

Plank

Unlike its foam-centric sibling, the Plank Firm Luxe adds individually encased coils for more bounce while maintaining the firm feel this mattress is known for. Its flippable design, offering two levels of firmness—firm and extra firm—and our reviewers found that even the “softer” side satisfied the sturdiness they needed out of a mattress. This is a great option for sleepers with back pain who want to avoid sinking into their beds, and Brooklyn Bedding is offering a 30 percent discount, one of the best sales all year!

Essentia

The Essentia Tatami tops our picks for vegan organic mattresses, delivering impressive support without using springs or animal-derived materials. Its supportive organic latex support core is perforated for better airflow to keep you cool, and the contouring foam hugs the body. We also like the removable organic cotton cover, which can be unzipped for easy cleaning. Essentia's Fourth of July sale takes 25 percent off site-wide through July 13, with a free gift included on qualifying mattress purchases through July 4.

Purple

This isn't the best price we've seen on a Purple mattress, but the brand's unique, squishy GelFlex grid has a rabid fan base, so any sale is worth a mention. I tested the original Purple Mattress and loved everything about it but its height, which, at 9 inches, was super-low on an already low-profile bed frame. —Kat Merck

• Memory foam with airflow: The Purple Mattress for $1,449 ($150 Off)

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Cocoon by Sealy

Courtesy of Sealy

More Fourth of July Mattress Deals

  • Cocoon by Sealy: Take 35 percent off all mattresses during the month of July with code COCOON35. We recommend the Cocoon Chill.
  • Mattress Firm: Up to $700 off select Sealy, Serta, Sleepy's, and Beautyrest mattresses, plus free adjustable bases on qualifying purchases. Sale runs through July 15.
  • Tempur-Pedic: Save $500 on select Breeze mattresses through July 7, along with ongoing discounts on the TEMPUR-Cloud mattress, toppers, and accessories with code CLOUD30.
  • Sealy: Up to $200 off select Posturepedic mattresses through July 7 with promo code PPHYBRID.
  • Brentwood Home: Save 10 percent on mattresses and up to 60 percent on adjustable bases and clearance items through July 13.

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