Gallery: Come to Singapore! The Sights (And Branding) Are Lovely
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*Brand Guide: Singapore Edition* is the first volume in Brand Guide, a series from Singapore’s Foreign Policy Design Group. It’s half travel guide, half style guide.
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The print dossier is stuffed with leaflets, pamphlets, and fold-outs meant to introduce you, the traveler, to the local brands that best exemplify Singapore's current boom in branding.
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In a time of digital content, *Brand Guide: Singapore Edition* is notably tactile, like a scrapbook of mementos.
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The book’s intro—a pink sheet of paper with blue ink illustrations—explains that Singaporean design is the result of years of multi-cultural immigration to a seaport island that was once a British colony.
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Lush illustrations are included throughout.
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There are 17 companies in all, ranging from coffee roasters...
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...to a beach club...
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...(seen here)...
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...to a hardware store.
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The Foreign Policy team selected brands according to three criteria: (1) branding and design, both in terms of interior design and materials bearing graphic design elements, (2) business acumen, and (3) the owner’s ability to demonstrate that he or she is a risk-taker.
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Hopefully, *Brand Guide: Singapore Edition* can help travelers feel more like locals.
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The booklet highlights the region’s most innovative local brands, and the people behind them—people you can pay compliments to in person, on your next visit to Singapore.
