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The Secret to Amelia Dimoldenberg’s Online Superstardom? Control

Amelia Dimoldenberg, the host of "Chicken Shop Date," joined the Big Interview podcast to talk to WIRED's Global Editorial Director Katie Drummond about turning down bad deals, beating the algorithm, and the importance of being over-prepared.

Released on 05/05/2026

Transcript

Why do you think you are able to disarm

these celebrities to the extent that you are?

Is it the research?

Is it something else?

It's kind of shift changed in my mind.

It's like what it's been.

I think, originally when I started it,

it was because I just thought it was funnier

to play this character.

Yeah. That was sarcastic

and kinda flipped between being totally desperate

to then being totally uninterested.

And that kind of pairing is just ultimately funny.

Yeah. And catches

people off guard.

And I think that it has just worked.

But that was me playing up my natural

personality at school.

Like when I was at school,

I was much more sarcastic and deadpan.

And I definitely think that was a shield,

you know, a shield to boys that were mean, and it worked.

Boys at school sucked.

And then they didn't come near me,

to the point where then I was like,

Damn it, but I did actually want you to like me

or be interested in me, but I'm kind of, it's gone too far.

But I think it was just kind of like a self

defense mechanism that just kind of ended up being funny.

But you combine that,

sort of your ability to disarm your guests

and sort of that demeanor with this ruthless

approach you take to editing.

I mean, I think I read you take what, like, 40 minutes

or an hour of material and you cut it down

to 8 or 10 minutes.

Is that right? Yeah.

That's a rigorous edit.

Do you ever get it to a place where the guest

on the other side of it is not happy

with what you put together?

Not that I've heard of, but we don't give approvals.

But no, I've never had it that people have been upset

with an edit because I'm always trying to edit the person

to be more charming than they actually are.

Right, more charming, funnier,

in on the joke always. Yeah, like I'm doing

them a favor.