Meta's Muse Is a Viral Hit—But Does It Come With Added Privacy Costs?
Meta’s new personal assistant, Muse, has become a viral hit, with millions downloading the AI agent, connecting it to bank accounts, messages, or health data, and allowing it to complete tasks for them. But as Muse takes off among consumers, data from inside the app is providing insight into how it organizes and presents information to users.
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Released on 10/05/2026
[Matt] Millions of people have downloaded Muse,
Meta's AI agent with a cute and cuddly looking mascot.
But researchers have already shown
that getting Muse to complete task for you
comes with added privacy costs.
An independent AI safety and security researcher
extracted Muse's operating instructions and safety prompts
by essentially asking the agent
to copy and share its own system files.
Part of these instructions,
which the researcher shared with Wired,
appears to be the ability to create a page
for every person in the user's life.
What this means is that Muse compiles data
on a user's family and friends, even the people they follow.
It can then make suggestions like giving pointers
on how to improve particular relationships.
The security researcher likened this
to Muse wanting to know the user like a friend,
which he said was honestly pretty creepy.
A Meta spokesperson told us
that for agents to actually be useful,
they need to have context about users
and those they interact with.
While it's not unusual for AI chatbots
to track social information in general,
it's interesting to see how Muse is set up,
especially given Meta's vast access to social network data.
As one AI ethics professor tells us,
are we giving AI systems much more information
about us than we're receiving from them?
For more like this, subscribe to Kernel Panic,
a new newsletter focusing on the world of privacy
and digital security by Lily Hay Newman
and me, Matt Burgess.
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