Oct 27, 2016 5:08 PM

Everything Apple Announced Today, From Macs to Apps

All the news that fits into the Touch Bar.

Image may contain Graphics Art Electronics Screen Monitor and Display

Featured in this article

Image may contain Electronics Pc Computer Screen Display Monitor Laptop Lcd Screen Television and TV

Image may contain Electronics Pc Computer Laptop Computer Hardware Hardware Keyboard and Computer Keyboard

Image may contain Electronics Computer Computer Hardware Hardware Keyboard Computer Keyboard Human Person and Pc

Apple held a press event Thursday morning in Cupertino, California. Center stage was the new MacBook Pro, which now has a touchscreen strip at the top of the keyboard. Neat! But that's not all. Here are all the big announcements.

Apple
01
New MacBook Pro
Holy smokes these [new MacBooks](https://www.wired.com/2016/10/apple-new-macbook-pro-price-availability/) are thin! The aluminum bodies have shrunk significantly since the previous model—the 13-incher is 23 percent smaller and weighs three pounds—but the screen and keyboard stay the same size. Pricing starts at $1,799. They have the latest generation of chips inside, Force Touch trackpads, and huge SSDs. But also...
JOSH EDELSON /Getty Images
02
The Touch Bar
The function keys are gone. In the place of the keyboard's top row is a thin touchscreen display Apple calls the Touch Bar. It has the controls for brightness and media playback, but it's also *a touchscreen*, so users and developers can set it up however they want. All the big apps (Photoshop, Pages, Safari, Photos, Terminal) will have custom keys that swap in to make shortcuts and common controls easier to access. And yes, it works as an emoji keyboard too.

Apple
03
A New Smaller MacBook Pro
"Baloney," you say. "I want the benefits of a new MacBook Pro but also I want a computer with real function keys and I don't want to pay extra money for that Touch Bar which I also do not want!" Well guess what, Luddite, Apple has one of those as well. There’s [a 13-inch version](http://www.apple.com/shop/buy-mac/macbook-pro) of the new MacBook Pro that’s spec’d a little lower but has traditional keyboard with function keys intact. It's $1,499 and it is available today. Oh and it's so, so tiny—that photo to the right shows the new 13-inch MacBook Pro back-to-back with the seemingly massive 13-inch MacBook Air.
Apple
04
Touch ID Moves to the Mac
One of the most significant developments in this new Touch Bar era is that Touch ID is now available on MacBooks Pros. Sure, there have been fingerprint readers on laptops before, but now your Mac gets fingerprint-based Apple Pay transactions on the web and in apps, and the benefits of fingerprint-based fast user switching.

Apple
05
A New App Called TV
The Apple TV is a sweet device, but you can often spend eons looking for something to watch. Apple hopes to change that with a new app simply called "TV" that pulls together recommended shows from all of your installed services and puts them into one app. It's Siri-powered too, so you can talk to your TV more often than you already do. One thing to note: It has a lot of services, but [it won't have Netflix or Amazon](https://www.wired.com/2016/10/apples-new-tv-app-wont-netflix-amazon-video/).
Apple
06
Apple Watch Nike+ Is Shipping
If you're a runner, your heart sped up when you saw Apple announce its Watch collaboration with Nike earlier this year. Now that version of the Apple Watch is here, so you can buy one and track your fitness to your heart's content. The [Apple Watch Nike+](http://www.apple.com/apple-watch-nike/) is available this week starting at $369.

Apple
07
Portrait Mode on iPhone 7 Plus
When the iPhone 7 made its debut last month, Apple spent a long time talking about its camera—especially the camera in the iPhone 7 Plus, which has an additional software trick in Portrait mode. This feature, called Depth Effect, lets you take a sharp snapshot of a person and leave the background all creamy and blurry and pretty. That feature didn't ship with the phone, but it's available now. Apple actually released it a few days ago, but the company reminded us today that it exists, and that it looks pretty cool. They even had the photos to prove it.

Comments

Michael Calore oversees WIRED's coverage of consumer technology and internet culture. As a writer, he covers a range of topics including music, film, art, software, and underground culture. ... Read More

Director, Consumer Tech and Culture

Topicsapple Apple Pay apple tv Computers Mac

Ebay Has to Pay $55.7 Million in Settlement for Its Unhinged Harassment Campaign

For months on end, eBay employees and contractors made life hell for a couple that had criticized the company. Six years later, the company is finally paying up.

Lauren Goode

Laura Loomer’s Reversal on Ukraine Stirs Up the MAGA Civil War

Donald Trump’s base has been increasingly spilt. Laura Loomer’s sudden embrace of Ukraine has only widened that divide.

David Gilbert

Is the Electric Trike the Next Big Thing in Shared Micromobility?

Veo is launching accessibility-focused electric tricycles in Denver, with plans to put its e-trikes on the streets nationwide.

Boone Ashworth

What WIRED Writers Would Actually Give Their Moms

Your mom never gets you a thoughtless gift, so you shouldn’t get her one, either. Here’s every cool gift WIRED writers would give their mothers.

Nena Farrell

Which Apple Watch Should You Buy?

Should you splurge on the new Series 11, or will the SE 3 do? Let us help you figure out which version to get (and which to avoid).

Boutayna Chokrane

12 Adventurous Gifts for Hikers, Backpackers, and Outdoorsy People

Let them pick out their own hiking boots. Instead, try gifting a useful blade or a nature journal to delight your outdoorsy friend.

Scott Gilbertson

A Two-Person Startup Has Fixed One of the Most Hated Sounds in Modern Life

Beeeep. Beeeep. Beeeeeeeeeeeeeeeep.

Jeremy White

Can the New York Times Save Journalism From Our AI Overlords?

In 2023, the Times sued OpenAI and Microsoft for copyright infringement. They’ve since spent more than $20 million on the case, and publisher A.G. Sulzberger has no plans to stop fighting it.

Katie Drummond

Silicon Valley’s Next IPO Billionaires Are Coming. Nonprofits Are Ready for Them

Anthropic and OpenAI employees are expected to give generously after their companies go public. “It’s going to be a wild ride,” says one nonprofit leader.

Paresh Dave

The Dyson V16 Piston Animal Can Do It All

Dyson’s new stick vacuum can vacuum and mop in a single cordless device—if you’re willing to really splurge.

Nena Farrell

‘They’re Fucking a Lot of People’: 7-OH Users Brace for DEA Ban

The opioid-like compound, which is found in kratom, can cause brutal withdrawal symptoms and will soon be a controlled substance. Some users tell WIRED it has relieved their pain and anxiety.

Manisha Krishnan

An Extreme Solar Storm May Be Even More Devastating Than Previously Imagined

Scientists have long assumed that there’s an upper limit to the intensity of the solar winds that reach Earth. New research suggests there’s not—and the implications are alarming.

Javier Carbajal