Gallery: Withings Unveils a Slick Fitness Tracker Disguised as an Analog Watch
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Today Withings, an early player in the connected health space, is releasing a gorgeous fitness tracker. It’s at once a sartorial throwback, and a step forward for wearables.
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The Activité is a Swiss-made watch with a display that masks an accelerometer instead of cogs, to track the wearer’s steps taken and hours slept.
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A secondary dial on the face has a hand that ticks from 0 to 100, to mark daily fitness progress. How that progress gets defined is up to the user, and controlled through the accompanying app.
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Convincing people to wear a new piece of technology—all day—is a big ask. When a consumer buys and wears something on their body, they’re laying bare a small slice of their identity.
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The Activité's design smartly piggybacks on a traditional look that users already know and like.
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