Gallery: Storefront Window Turns Office Workers Into Zoo Animals

  • Image may contain Human Person Room Indoors Advertisement Poster Interior Design Charlotte Roche Brochure and Paper
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    *Real Life at Work* gives employees at Wieden + Kennedy the chance to work like reality TV stars. *Photo: Wieden + Kennedy*
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    Photographer: Nico Engelbrecht
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    One employee's account of life in the fishbowl: "To be honest, I think it was just as weird for people on the street to be watched by someone in a window as it was for me to be watched." *Photo: Wieden + Kennedy*
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    One worker says it gave them a boost in productivity: "I did get more work done in an hour in the window than during some whole days!" *Photo: Emily Forgot*
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    For some workers, it inspired some fashion anxiety: "I was incredibly conscious that my particular choice of outfit that day wasn’t monochrome. My clash paranoia drove me out in the end." *Photo: Wieden + Kennedy*
  • Of course when you're being watched all the time people will know when you're not really LOLing. One WK worker recalls...
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    Of course, when you're being watched all the time, people will know when you're not really LOLing. One W+K worker recalls: "There was a funny moment with my friend was texting me, and then she could see my reaction to the messages...something you wouldn't ordinarily be able to see. *Photo: Emily Forgot*
  • It was just a taste of the reality show life In general it can be a bit surreal focusing on work and then looking up to...
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    It was just a taste of the reality show life: "In general it can be a bit surreal focusing on work and then looking up to see a small group pointing at you." *Photo: Emily Forgot*
  • The other odd thing was how people walking past spectating treated you like you were an exhibit and just took pictures...
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    "The other odd thing was how people walking past spectating treated you like you were an exhibit, and just took pictures of you without acknowledging you were there." *Photo: Emily Forgot*
  • Someone ran up to the window and pressed their face against it that was pretty intense. I think they were expecting me...
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    "Someone ran up to the window and pressed their face against it, that was pretty intense. I think they were expecting me to perform for them." *Image: Wieden + Kennedy*
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    "Normally you sit opposite someone and don't think about them looking at you, but on a webcam you're aware that even though there's probably nobody watching, pretty much everyone can see you." *Image: Wieden + Kennedy*
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