Gallery: Crowdsourced Cinema: Now You Can Pick What Plays at Your Local Theater

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    Bill Sebastian
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    qwerty-filmmakers

    Director Bill Sebastian and actress Dana Pupkin used online booking site Tugg.com to organize a screening of their $27,000 indie film *QWERTY*. *Image courtesy Bill Sebastian*
  • qwertymarquee
    02

    qwerty-marquee

    The Laemmle Theater in Los Angeles hosted the West Coast premiere of *QWERTY*. *Image courtesy Bill Sebastian*
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    03

    iron-sky-cast-better-660

    *Iron Sky* producers circumvented traditional distribution channels by using Tugg.com to book 70 screenings of the Nazi sci-fi flick over the summer. *Image courtesy Blind Spot Pictures*
  • miamiconnection
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    miamiconnection

    Ignoring mainstream tastes, B-movie fans take the stage at Alamo Drafthouse to celebrate cult action flick *Miami Connection* at the Alamo Drafthouse. *Image courtesy Alamo Drafthouse*
  • planetapestheme
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    planet-apes-theme

    This Alamo Drafthouse poster hypes a mini-festival celebrating the *Planet of the Apes* franchise. *Image courtesy Alamo Drafthouse*
  • hobbitmenu
    06

    hobbit-menu

    Catering to its movie geek fanbase, Austin's Alamo Drafthouse produced a Hobbit-themed dinner-and-a-show to celebrate Peter Jackson's latest film. *ImageCourtesy Alamo Drafthouse*
  • marleymovieposter
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    marley-movie-poster

    Online film-booking site Gathr allows members to program screenings in local venues for films including music documentary Marley. *Image courtesy Magnolia Pictures*
  • berler
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    berler

    Film-fan-turned-programmer Randy Berler books "limited release" indie films at a local Torrance, California AMC cineplex that otherwise would not play his neighborhood. *Image courtesy Randy Berler*
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