Gallery: 'New Stand' Is NYC's Underground Bodega for the Modern Commuter
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The New Stand, pictured here, opens in New York City's Union Square subway station today.
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The New Stand is an underground newsstand, updated for modern commuters. It’s stocked with an array of snacks, on-the-go toiletries (including Help Remedies kits, Binchotan charcoal toothbrushes, and Sir Richard’s all-natural condoms), as well as consumer candy like Google Cardboard sets, Closca collapsible bike helmets, and instant Instax cameras. It’s a mix of truly useful and genuinely covetable.
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Like the newsstands of yore, The New Stand will serve news. But instead of selling Posts and TimeOuts, it will blast easily digestible nuggets of news from an app that will work underground, with or without Wi-Fi.
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Customers can create member profiles that will hook them up to deals.
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Deitchman says the editorial part of The New Stand will be instrumental in stocking the store: by noting what users are paying attention to, The New Stand team can tailor the merchandise to customers’ interests—like a shoppable magazine that you can walk into.
