Feb 4, 2013 6:30 AM

Gallery: The Cultural Impact of Super Bowl Commercials: From '1984' to Mini Darth Vader

01
reebok-terry-tate-office-linebacker
__Reebok "Terry Tate: Office Linebacker" Ad (2003)__ This 2003 commercial featuring a linebacker who serves as an office enforcer who regulates bad behavior in a cubicle-laden workplace.
02
mercedes-benz-soul
__Mercedes-Benz "Soul" Ad (2013)__ Following the Kate Upton teaser, this Mercedes ad questions what one man would be willing to sell his soul for (his face on the cover of Wired tops the list, natch).

03
vw-the-force
__Volkswagen "The Force" Ad (2011)__ Volkswagen's tiny Darth Vader commercial – called "The Force" – became an instant viral hit after the 2011 game, getting more than 56 million views to date.
04
vw-sunny-side
__Volkswagen "Sunny Side" Teaser (2013)__ Aiming straight for the viral video heart of America, Volkswagen released this YouTube-star-packed, sunny teaser for its Super Bowl commercial before the game.

05
rav4-wish-granted
__Toyota RAV4 "Wish Granted" Ad (2013)__ This ad for the Toyota RAV4 turns *The Big Bang Theory'*s Kaley Cuoco into a quirky wish-granting genie.
06
kia-sorento-space-babies
__Kia "Space Babies" Ad (2013)__ One of a handful of Super Bowl ads to feature astronauts, this clip for the Kia Sorento has a very unscientific version of where babies come from.

07
kate-upton-mercedes-benz
__"Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" Teaser (2013)__ To get the most eyeballs possible, Mercedes-Benz released this teaser for its Super Bowl commercial starring supermodel Kate Upton online before the big game. It quickly went viral, getting some 6 million views before game day.
08
godaddy-com-yourbigidea-co
__GoDaddy.com "YourBigIdea.CO" Ad (2013)__ Adding a new installment to a string of quirky Super Bowl ads, this GoDaddy.com spot from the 2013 game illustrates what could happen if you don't register your great web site idea RIGHT NOW.

09
world-war-z-super-bowl-spot
__*World War Z* Super Bowl Spot (2013)__ Sadly, this doesn't have the panache of a high-concept Super Bowl commercial, but it's *World War Z*, which – surprisingly – came as a nice zombie respite from all of the carnage on the football field.
10
best-buy-ask-amy
__Best Buy "Ask Amy" Ad (2013)__ Amy Poehler brings some much-needed comedy to the usual electronics store shopping jaunt.

11
star-trek-into-darkness-2
__*Star Trek Into Darkness* Super Bowl Trailer (2013)__ The *USS Enterprise* gets beat up and Benedict Cumberbatch gets even more intense for the special Super Bowl trailer for J.J. Abrams' upcoming *Star Trek* flick.
12
pepsi-next-party
__Pepsi Next "Party" Ad (2013)__ The teenager's-party-gets-busted thing in this Pepsi Next spot is fairly basic, but that guy dumping milk all over his head is not.

13
kia-hot-bots
__Kia "Hot Bots" Ad (2013)__ This commercial for Kia serves as a nice cautionary tale: Do NOT upset the 'droids.
14
psy-wonderful-pistachios-get-crackin
__Wonderful Pistachios "Psy - Wonderful Pistachios Get Crackin’" Ad (2013)__ Using a viral sensation to make a viral sensation, Wonderful Pistachios put "Gangnam Style" star Psy in their ad to do a nutty take on his hit.

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