Gallery: The Cultural Impact of Super Bowl Commercials: From '1984' to Mini Darth Vader

  • Reebok Terry Tate Office Linebacker
    01

    reebok-terry-tate-office-linebacker

    __Reebok "Terry Tate: Office Linebacker" Ad (2003)__ This 2003 commercial featuring a linebacker who serves as an office enforcer who regulates bad behavior in a cubicle-laden workplace.
  • MercedesBenz Soul
    02

    mercedes-benz-soul

    __Mercedes-Benz "Soul" Ad (2013)__ Following the Kate Upton teaser, this Mercedes ad questions what one man would be willing to sell his soul for (his face on the cover of Wired tops the list, natch).
  • VW The Force
    03

    vw-the-force

    __Volkswagen "The Force" Ad (2011)__ Volkswagen's tiny Darth Vader commercial – called "The Force" – became an instant viral hit after the 2011 game, getting more than 56 million views to date.
  • VW Sunny Side
    04

    vw-sunny-side

    __Volkswagen "Sunny Side" Teaser (2013)__ Aiming straight for the viral video heart of America, Volkswagen released this YouTube-star-packed, sunny teaser for its Super Bowl commercial before the game.
  • Rav4 Wish Granted
    05

    rav4-wish-granted

    __Toyota RAV4 "Wish Granted" Ad (2013)__ This ad for the Toyota RAV4 turns *The Big Bang Theory'*s Kaley Cuoco into a quirky wish-granting genie.
  • Kia Sorento Space Babies
    06

    kia-sorento-space-babies

    __Kia "Space Babies" Ad (2013)__ One of a handful of Super Bowl ads to feature astronauts, this clip for the Kia Sorento has a very unscientific version of where babies come from.
  • Kate Upton MercedesBenz
    07

    kate-upton-mercedes-benz

    __"Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" Teaser (2013)__ To get the most eyeballs possible, Mercedes-Benz released this teaser for its Super Bowl commercial starring supermodel Kate Upton online before the big game. It quickly went viral, getting some 6 million views before game day.
  • GoDaddy.com YourBigIdea.CO
    08

    godaddy-com-yourbigidea-co

    __GoDaddy.com "YourBigIdea.CO" Ad (2013)__ Adding a new installment to a string of quirky Super Bowl ads, this GoDaddy.com spot from the 2013 game illustrates what could happen if you don't register your great web site idea RIGHT NOW.
  • World War Z Super Bowl Spot
    09

    world-war-z-super-bowl-spot

    __*World War Z* Super Bowl Spot (2013)__ Sadly, this doesn't have the panache of a high-concept Super Bowl commercial, but it's *World War Z*, which – surprisingly – came as a nice zombie respite from all of the carnage on the football field.
  • Best Buy Ask Amy
    10

    best-buy-ask-amy

    __Best Buy "Ask Amy" Ad (2013)__ Amy Poehler brings some much-needed comedy to the usual electronics store shopping jaunt.
  • Star Trek Into Darkness
    11

    star-trek-into-darkness-2

    __*Star Trek Into Darkness* Super Bowl Trailer (2013)__ The *USS Enterprise* gets beat up and Benedict Cumberbatch gets even more intense for the special Super Bowl trailer for J.J. Abrams' upcoming *Star Trek* flick.
  • Pepsi Next Party
    12

    pepsi-next-party

    __Pepsi Next "Party" Ad (2013)__ The teenager's-party-gets-busted thing in this Pepsi Next spot is fairly basic, but that guy dumping milk all over his head is not.
  • Kia Hot Bots
    13

    kia-hot-bots

    __Kia "Hot Bots" Ad (2013)__ This commercial for Kia serves as a nice cautionary tale: Do NOT upset the 'droids.
  • Psy Wonderful Pistachios Get Crackin'
    14

    psy-wonderful-pistachios-get-crackin

    __Wonderful Pistachios "Psy - Wonderful Pistachios Get Crackin’" Ad (2013)__ Using a viral sensation to make a viral sensation, Wonderful Pistachios put "Gangnam Style" star Psy in their ad to do a nutty take on his hit.
  • Doritos Fashionista Daddy
    15

    doritos-fashionista-daddy

    __Doritos "Fashionista Daddy" Ad (2013)__ Doritos and feather boas: Two great tastes that taste great together?
  • Bud Light Lucky Chair
    16

    bud-light-lucky-chair

    __Bud Light "Lucky Chair" Ad (2013)__ This Bud Light ad harnessed the star-power of Stevie Wonder and then, in a unique twist, added a barcalounger that gets dragged through what appears to be New Orleans.
  • BlackBerry What BlackBerry CAN'T Do
    17

    blackberry-what-blackberry-cant-do

    __BlackBerry "What BlackBerry CAN'T Do" Ad (2013)__ So, apparently, BlackBerry Z10 can't turn a tanker truck into a bunch of rubber duckies. Good to know.
  • Audi Prom
    18

    audi-prom

    __Audi "Prom" Ad (2013)__ Being alone at prom really *is* better when you're driving an Audi, huh?
  • Iron Man 3
    19

    iron-man-3-3

    __*Iron Man 3* Super Bowl Trailer (2013)__ Tony Stark, in costume, saves the passengers of Air Force One in this intense new Super Bowl clip.
  • 1984
    20

    1984

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