Gallery: Cycling and Coding Collide at Performance Tracker Strava

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    *Strava, which fills an office in downtown San Francisco, is chock full of athletes making a product for other athletes. Many employees started as Strava users.*
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    *Strava lets you record runs and rides from a GPS device or phone app, then upload them to track, analyze and share. It also has a leaderboard so you can compare your time to others'.*
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    *Jordan Kobert holds a video conference in the office.*
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    *The company allows flexible scheduling so workers can accommodate training. "The best meetings I have are ones where we take a walk," said co-founder and CEO Michael Horvath. "Movement in general is a theme here."*
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    *You'll find cycling memorabilia, magazines and gear everywhere at Strava.*
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    *Strava's online forum teems with praise for the product and support staff, shown here fielding questions from customers.*
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    *Lunchtime runs and rides are common at Strava, where many employees are training for the Giants Marathon in September.* ![](http://blog-admin.wired.com/playbook/wp-content/gallery/strava-start-up/022812-strava-office-181edit.jpg) *Caitlin Looney, who does marketing for Strava, suits up for a group run. Employees say training together is a bonding experience that leads to greater teamwork and bonding in the office*
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    *Strava is heavily staffed with cyclists, a fact obvious from the sculptures, toys and other items liberally sprinkled throughout the place.*
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    *Michael Horvath (center) founded Strava in 2009 with college crew teammate Mark Gainey because the they wanted to create "a virtual locker room." Here, Horvath jokes with designer Kyle Yugawa (right) and engineer Ben De Jesus about a cycling video they're watching.* ![](http://blog-admin.wired.com/playbook/wp-content/gallery/strava-start-up/062912-strava-office-328edit.jpg)
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    *Strava employees roll in after a pre-work ride. Despite its workout-friendly atmosphere, Strava employees can't bring their bikes into the office. The building owner doesn't allow it. They're locked in a storage room out back.* ![](http://blog-admin.wired.com/playbook/wp-content/gallery/strava-start-up/022812-strava-office-271edit.jpg)
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