Gallery: A Clever Toothpaste Tube That Squeezes Out Every Last Bit

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    Image: Nicole Pannuzzo
    01

    All

    Nicole Pannuzzo has redesigned the Colgate toothpaste tube.
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    Image: Nicole Pannuzzo
    02

    Lineup

    The helix-shaped tube compresses like an accordion to squeeze out the last bits of toothpaste.
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    Image: Nicole Pannuzzo
    03

    form process2

    She began by studying origami.
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    Image: Nicole Pannuzzo
    04

    form process3

    Eventually, she had to modify online templates to ensure that the tube would collapse properly.
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    Image: Nicole Pannuzzo
    05

    form process4

    She went through nearly 100 prototypes.
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    Image: Nicole Pannuzzo
    06

    form process5

    The final tube lies flat when empty.
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    Image: Nicole Pannuzzo
    07

    Logo final

    She also redesigned the logo. If you look closely, you can see a tooth, a diamond and Colgate's signature ribbon.
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