Apr 30, 2013 6:30 AM

Gallery: Typecast: How New Technology Is Reinventing Typography

01
cyrus-highsmith-inside-paragraphs
Highsmith is a master designer, but has also teaches the art of awesome letter design at RISD and through his book *[Inside Paragraphs: Typographic Fundamentals](http://insideparagraphs.com/)*. *Image: [Cyrus Highsmith](http://insideparagraphs.com/)*
02
freud-typeface
Some enterprising typographers have turned to the crowd for cash — a [typeface based on the handwriting of Sigmund Freud](http://www.kickstarter.com/projects/201030759/sigmund-freud-typeface-a-letter-to-your-shrink/posts) has raised over $20,000 with over a week to go. *Image: [Kickstarter](http://www.kickstarter.com/)*

03
beer-can-fonts
Designer [Christian Helms](http://helmsworkshop.com/) is keeping busy crafting letterforms for craft brews. *Image: [Christian Helms](http://helmsworkshop.com/)*
04
rose-alex
[The Vista Sans Wood Project](http://vswtp.org/) turned a ubiquitous system font from the Windows OS into an artistic expression. The digital typeface was translated into wood block library that could be used in vintage letterpresses. As if it didn't have enough hipster cred, the team behind it raised funds for the project on [Kickstarter](http://www.kickstarter.com/projects/711569376/touch-the-vista-sans-wood-type-project-book-0). *Image: [Vista Sans Wood Type Project](http://vswtp.org/)*

05
fairview
A decade ago, a well-crafted font would have cost quite a bit of money, but thanks to innovative experiments like the [Lost Type Co-op](http://www.losttype.com/), great typefaces like [Fairview](http://www.losttype.com/fairview/?name=fairview) are available on a "pay what you can" or free basis. *Image: [Riley Cran](http://www.rileycran.com/)*
06
house-industries
[House Industries](http://www.houseind.com/) helped establish the trend that brought back retro scripts inspired by mid-century sign painters. They also have created a line of [home goods](http://www.houseind.com/objects/), [clothing](http://www.houseind.com/clothing/), and [apps](http://stag-komodo.wired.com/design/2013/03/photolettering/) based on their typographic efforts. *Image: [House Industries](http://www.houseind.com/)*

07
landmark
Hundreds of years after the creation of the type design profession, new designs continue to be created. The [Hoefler & Frere-Jones](http://www.typography.com/) foundry developed the font used by Barack Obama's campaign for president and is hard at work telling new stories. *Image: [Hoefler & Frere-Jones](http://www.typography.com/)*
Christophe Lor - Photocyte 2011
08
enamel-plate2-o
When type was made of metal, creating a new font was a serious investment. With digital tools, designers can push typefaces to the boundary of legibility with nothing more than an investment of time required. *Image: [Creative Market](https://creativemarket.com/AmondoSzegi/2774-DubStep)*

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