Gallery: A Publishing Tool That Builds Websites Powered by AI

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    Illustration: The Grid
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    The Grid, a new AI-powered publishing tool that launches today, is a tool aimed at automating out mundane website design work.
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    Illustration: The Grid
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    The Grid aims to offer professional-caliber templates that don't require actual design work as they get updated.
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    After its initial design, a website needs needs constant updates. Making them falls on the user, and that has the potential to stir up design complications, like botched white space or color clashes.
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    Illustration: The Grid
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    On The Grid, users choose a template built around a purpose, like getting followers or making sales.
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    Illustration: The Grid
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    When a user drops in that content it goes through what founder Dan Tocchini calls a “hardcore analysis” of algorithms that can detect human (and animal) faces, color and contrast in a layout, and even emotional connotations in text.
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    Illustration: The Grid
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    This means headshots get complementary colors, and opposing sentiments can be strategically placed away from each other.
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    Illustration: The Grid
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    Algorithms that can sense emotional connotations can also prevent asynchronous sentiments from appearing next to each other.
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    Illustration: The Grid
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    Users can also follow other businesses, making The Grid more social than the average company website.
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    Illustration: The Grid
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    The purpose-driven layouts were created by WordPress theme designer Nick Roach (he’s also an investor in The Grid). Within each template users can achieve a modicum of customization.
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    Illustration: The Grid
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    The Grid is built with flow-based programming software. “Because we expose all these APIs you can imagine an insane amount of things you can do, stuff we hadn’t even thought about,” Tocchini says.
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