Gallery: How Your Favorite Tech Companies Make Money
01adobe-flash
Adobe Flash ----------- Until the rise of the iPhone and other mobile devices, Adobe Flash was the most popular way to add video and animation to your website. Adobe still makes a profit from selling its Flash development software, but not nearly as much as it did in the early 2000s. With the rise of HTML5 and Flash-unfriendly mobile devices, then end of Flash's run seems inevitable.
02amazon-prime
Amazon Prime ------------ Amazon's free two day shipping and media streaming subscription service, called Prime, has attracted a lot of users. In fact, Amazon [said in late August](http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1728753&highlight=) that more items are shipped through Prime than Amazon's Free Super Saver Shipping. But that hasn't helped the service become profitable on its own. Still, the product sales it drives, and what Amazon is able to learn about the media business may make it an invaluable loss-leader. Classic Amazon strategy.
03google-android
Google's Android Operating System --------------------------------- Google may license out its Android operating system for free, but it's still making money from it. Thanks to search engine traffic, ads, and a cut of every Play Store sale, Google has pulled in an [estimated $550 million](http://www.guardian.co.uk/technology/2012/mar/29/google-earns-more-iphone-android) in profit from 2008 to to 2011 from Android.
04spotify
Spotify ------- Hoping to end the trend of actually *buying* a song or album, Spotify launched its freemium music streaming service in 2006. Ever since, the company has been struggling to lure its freeloading users into paying $10 per month for its ad-free offering. A [report](http://mediadecoder.blogs.nytimes.com/2012/09/05/spotify-is-said-to-profit-from-its-subscribers-but-lose-more-luring-them/) released in September 2012 says that for all the money Spotify makes from its Premium subscribers, it loses just as much by streaming music for free.
05evernote2
Evernote -------- Proof that the freemium model works, Evernote is pulling in profits, even though most of its subscribers use the free version of the note-taking service. Evernote says it has 38 million users, with 1.5 million paying customers. Apparently that's enough to tip the service over into the black, according to [CEO Phil Libin](http://stag-komodo.wired.com/business/2011/05/evernote-freemium/).
Breathe Easy Thanks to the Best Air Purifier for Every Home
Protect your home against dust, pets, allergens, and more with the best air purifiers, tested firsthand.
Molly Higgins
The Best Automatic Litter Boxes Tested by Our Spoiled Cats
With these high-tech automatic litter boxes, gone are the days of scooping and smells. Welcome to the future.
Molly Higgins
The Best Qi2 and MagSafe Wireless Chargers for Your Phone
Top up your Qi2 Android phone or MagSafe iPhone with a magnetic wireless charging stand, pad, car charger, or power bank.
Simon Hill
The Best Meal Kits of 2026, Tested by a Former Restaurant Critic
Here are the best delivery services and meal kits in 2026, including Martha Stewart’s meal service, a GLP-1–supportive plan, and a budget-friendly option.
Matthew Korfhage
The 10 Best WIRED-Tested Pet Cameras
Whether you’re near or far, keep an eye on your fur baby with our favorite pet cameras.
Molly Higgins
The Best Mattresses You Can Buy Online in 2026
WIRED has tested 100-plus bed-in-a-box mattresses for a week each. Our top pick, the Helix Midnight Luxe hybrid, is the best bed you can buy online.
Julia Forbes
The Best Pet Hair Vacuums We Tried at Home
Cordless, handheld, robot, and traditional—we tested them all to find the vacuum that’s fantastic for fur.
Molly Higgins
23 Gift Ideas for the Cook in Your Life
From the best air fryer to frying pans to knife sharpeners anyone can use, these ideas will keep the curious home chef in your life tinkering away.
Matthew Korfhage
28 Amazing STEM Toys Approved by WIRED Kids
We found lots of math-filled and science-rich toys for tiny nerds to assemble, bake, squish—or even tear apart and rebuild.
Simon Hill
The Best MagSafe and Qi2 Power Banks for Your Phone
Keep your iPhone or Qi2 Android phone topped up with one of the best portable chargers.
Simon Hill
The Best iPhone 17 Cases and Accessories—We’ve Tested More Than 100
Protect your expensive iPhone 17, iPhone Air, iPhone Pro, or iPhone 17e with our favorite cases and screen protectors.
Julian Chokkattu
The Best Portable Power Stations for Blackouts, Camping, or Van Life
Whether you’re going off-grid or safeguarding against blackouts, these beefy, WIRED-tested batteries can keep the lights on.
Simon Hill