Gallery: Pinterest Reinvents Itself to Prove It's Really Worth Billions
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To succeed, Pinterest needs to drive more people to spend more time on the site, no matter where they're using it.
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Pinterest created a new iconography to accompany its redesign.
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The point is to make Pinterest much bigger by making it less of a big deal—less flashy, easier to use, and more of a utility.
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Pinterest is varying its approach---and its fonts---depending on the country.
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