Gallery: Pentagram's New Grown-Up Logo for Vsauce's YouTube Stars

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    Pentagram's Natasha Jen designed a new visual identity for Vsauce, a YouTube channel.
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    Jen wanted to bring the idea of "liquidity" into the design without it being too literal.
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    The wordmark uses a rounded font that feels soft. The V and W (for the community-driven channel WEsauce) can stand alone as monograms.
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    Jen's big goal was to give the channel, which has more than 8 million subscribers, a grown up look.
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    Jen's style guide.
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    How you imbue a sense of liquidity into graphic design.
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    Jen likes to provide her clients with a style guide so they can take the ingredients of an identity and ensure it grows alongside the company.
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