Gallery: NYC's Meatpacking District Used Design to Drop Its Seedy Rep

  • New York City's Meatpacking District just got its firstever visual identity courtesy of local firm Base Design.
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    New York City's Meatpacking District just got its first-ever visual identity, courtesy of local firm Base Design.
  • Image may contain Hat Clothing Apparel Advertisement Human Person Text and Poster
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    Meatpacking-Books-2

    For much of the 20th Century, the Meatpacking District was a gory, gritty place. Today, it's 80 percent commercial and home to some of the chicest hotels and art institutions in town. The identity needed to convey that. It includes a logo, a website, and banners hung in the streets.
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    MeatpackingDistrict-web-2

    The hub of all this is the website, which gives visitors and locals alike a trusted resource for navigating and learning about their community.
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