Gallery: New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design
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*Material Innovation: Packaging Design* is a new book that charts new breakthroughs in package design. This egg packaging from Gogol Mogol does double duty, by creating a safe shipping container for an egg and, thanks to a built-in chemical reaction, cooking the egg once combined with water.
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To shave off excess weight, Virgin Atlantic airlines hired London-based design studio MAP to reimagine their cutlery trays into slimmer, lighter packages.
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This conceptual version of Tide laundry detergent imagines it as a rolled-up strip of tearable pods. Each pod dissolves in the wash and is printed with water-soluble ink.
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People went ballistic a few years ago when a MIT research group released a video featuring Liquiglide, its proprietary non-stick coating that could free up untold amounts of clogged ketchup. This advancement is a step forward in packaging as well, thanks to its waste-reducing powers.
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*The Drinkable Book* comes printed with information and statistics on potable drinking water. In that way, it's a health PSA.
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The pages are also coated with silver nanoparticles that, when used to filter water, can trap a reported 99.99 percent of the bacteria found in cholera, *E. coli*, and typhoid.
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Plenty of goods require excess materials to ship safely. Typically, companies use styrofoam or plastic. Evocative Design's mycelium (cultivated from mushrooms) is fully compostable.
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Some packaging redesigns might not reduce waste as much as they pack in more functionality. Ynvisible, a developer of electrochromic displays, created this conceptual ad, that looks like a boarding ticket, which responds to a touch of a button to show flight promotions in real time.
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Scotts Miracle-Gro Company tapped Group 4 research and design consultancy for these Gro-ables Seed Pods.
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The seeds come in biodegradable containers made from natural cellulose pulped fiber, and contain fertilizer. Pop them in the dirt as-is, and they grow.
