Gallery: Manufacturing for Millennials

  • johnnycupcakestrademarkcrossbonesshirtwireddesign
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    johnny-cupcakes-trademark-crossbones-shirt-wired-design

    The classic Johnny Cupcakes logo that started it all. Photo: Johnny Cupcakes
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    Screenshot: Roberto Baldwin/WIRED
    02

    johnny-cupcakes-crossbones-embroidered-detail-wired-design

    One of the trademarks of Johnny Cupcakes products is a keen attention to detail, like this embroidered tag at the hem. Photo: Johnny Cupcakes
  • johnnycupcakesscentedvinyltoyscupcakeswireddesign
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    johnny-cupcakes-scented-vinyl-toys-cupcakes-wired-design

    Since mastering the art of T-shirt printing, the Cupcakes empire has expanded into physical products like these vinyl toys. Photo: Johnny Cupcakes
  • Image may contain Accessories Accessory Goggles Human Person Water Sunglasses Head Helmet Clothing and Apparel
    Photo: Brian Lapointe/HBOI
    04

    johnny-cupcakes-playing-cards-bicycle-wired-design

    \--and playing cards. Photo: Johnny Cupcakes
  • johnnycupcakestheressomethinginthecupcakemixfoodpackageboxwireddesign
    05

    johnny-cupcakes-theres-something-in-the-cupcake-mix-food-package-box-wired-design

    Johnny Earle, the creator of the brand, is an impresario who is constantly coming up with new ways to package his products, like this cupcake box. Photo: Johnny Cupcakes
  • johnnycupcakesnoveltypackagingtheressomethinginthecupcakemix
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    johnny-cupcakes-novelty-packaging-theres-something-in-the-cupcake-mix

    Inside each of the cupcake boxes was a limited-edition T-shirt. In this case it was a Halloween-themed design. Photo: Johnny Cupcakes
  • johnnycupcakestattoobillystarbuckswireddesign
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    johnny-cupcakes-tattoo-billy-starbucks-wired-design

    The creativity of Johnny Cupcakes inspires great loyalty among fans. Many even have the cupcake-and-crossbones logo tattooed on their bodies. Photo: Johnny Cupcakes
  • johnnycupcakeslinewaitingfornewreleaseswireddesign
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    johnny-cupcakes-line-waiting-for-new-releases-wired-design

    Fans wait overnight, sometimes even in the cold and rain, to get access to limited editions of the newest designs. Photo: Johnny Cupcakes
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