Gallery: LA Auto Show Design Challenge Goes Hollywood
01honda-intelligent-horse
In a world where the Los Angeles Auto Show is just around the corner, only one design team can win the LA Design Challenge, which showcases the most forward-looking concepts we'll see all year. Each year, designers are given a theme to explore. Last year, it was a [no-compromises 1,000 lb. car](http://stag-komodo.wired.com/autopia/2010/11/la-auto-show-design-challenge-picks-cadillac-smart/). For 2011, the Design Challenge has gone Hollywood, showcasing cars based mostly on classic films -- and sometimes imaginary ones. Even though the results are pretty outlandish, the Design Challenge is still the closest that the modern auto industry comes to recapturing the glamor of GM's Motorama shows. This year's concepts almost universally touch on the auto industry's concerns about artificial intelligence and fuel scarcity -- though one particular studio seems to be hung up on grandmothers. A panel of expert designers will choose a winner on November 17th. Honda Intelligent Horse ----------------------- From Honda's American development team comes a *High Noon*-inspired concept with big, broad shoulders. It takes more than big broad shoulders to make a man, though, so Honda turned their concept into a horse. This particular horse is from thousands of years in the future, when the wild west is populated not by men, but by self-aware cars competing for fuel. Who will prevail? Cue the Ennio Morricone music. *All photos: LA Design Challenge*
02hyundai-stratus-sprinter
Hyundai Stratus Sprinter ------------------------ From Hyundai comes a car fit for a vampire -- Elena, the *Countess of Siberia*. In the fictional film, Elena battles eastern European communists from her blimp, the DB Atlant. On land, the Stratus Sprinter is her ride. Both can disappear and reappear depending on time of day, which means they must have been fitted with Lucas electrics. No clue why Hyundai would have Elena battling Tito and Ceaucescu, or why Hyundai decided to name their concept after two of the least inspired cars of the past decade.
03maybach-berline
Maybach Berline --------------- If Baz Lurhmann directed a retelling of Cinderella, the Maybach Berline would be her pumpkin chariot. Except it's not a pumpkin, it's a “Royal Lounge,” with large divided gullwing doors and retractable stairs for easy egress in glass slippers.
04mercedes-benz-silver-lightning
Mercedes-Benz Silver Lightning ------------------------------ From Mercedes-Benz comes this year's only concept with a sense of whimsy: the Silver Lightning. It's piloted by two self-aware crash test dummies known as Hanz05 and Franz02, who are in a mission to fight the evil Dr. Barrier. The vehicle is supposedly based on Mercedes past, including the W125 series, a Silberpfeil racecar of the late 1930s and the Uhlenhaut SLR from the 50s.
05smart-341-parkour
Smart 341 Parkour ----------------- What the hell is wrong with Smart's design team? They've developed a single-minded obsession with grandmothers. Last year's concept was supposedly built from carbon fiber [knit by "robot grannies."](http://www.google.com/url?sa=t&rct=j&q=la%20design%20challenge%20wired.com&source=web&cd=3&ved=0CC4QFjAC&url=http%3A%2F%2Fstag-komodo.wired.com%2Fautopia%2F2010%2F10%2Fla-auto-show-design-challenge%2F&ei=wiW5TpmVFo-DtgfZz6jQBw&usg=AFQjCNFDSW8h14SiOgahRT_CFMR2rdQ0Fw) This year's prospective Smart is based on a film called *Annie Get The Grannies,* about a green reporter hot on the trail of some nanotech nanas that have disappeared from the Smart factory. We've never heard of it, so it's probably made up -- or a disturbing German art *haus* flick filled with black and white images of insects crawling over dead bodies. Oh yeah, and there's parkour, too. The car flies and climbs walls like David Belle. Maybe something got lost in translation, so we'll spell it out loud and clear for them: Hey! Smart! Your concepts don't always have to be about grandmothers!
06ultra-subaru-horizon
Ultra Subaru Horizon -------------------- From Subaru comes a new sci-fi thriller, *Divided*. The world has been split in two, and each side is permanently bathed in either day or night. Humans can only safely live in darkness, but all the world's fuel is stuck on the sunny side of the cloven earth, where no human has ever ventured. The Horizon is developed with specialized shielding to cross into the light. The concept may be far-fetched fantasy, but the design itself is grounded in the very next generation of cars from Fuji Heavy Industries. Look at that trapezoidal grill, and you'll see shades of the upcoming Legacy sedan.
Breathe Easy Thanks to the Best Air Purifier for Every Home
Protect your home against dust, pets, allergens, and more with the best air purifiers, tested firsthand.
Molly Higgins
The Best Automatic Litter Boxes Tested by Our Spoiled Cats
With these high-tech automatic litter boxes, gone are the days of scooping and smells. Welcome to the future.
Molly Higgins
The Best Meal Kits of 2026, Tested by a Former Restaurant Critic
Here are the best delivery services and meal kits in 2026, including Martha Stewart’s meal service, a GLP-1–supportive plan, and a budget-friendly option.
Matthew Korfhage
The Best Qi2 and MagSafe Wireless Chargers for Your Phone
Top up your Qi2 Android phone or MagSafe iPhone with a magnetic wireless charging stand, pad, car charger, or power bank.
Simon Hill
The Best Mattresses You Can Buy Online in 2026
WIRED has tested 100-plus bed-in-a-box mattresses for a week each. Our top pick, the Helix Midnight Luxe hybrid, is the best bed you can buy online.
Julia Forbes
23 Gift Ideas for the Cook in Your Life
From the best air fryer to frying pans to knife sharpeners anyone can use, these ideas will keep the curious home chef in your life tinkering away.
Matthew Korfhage
The 10 Best WIRED-Tested Pet Cameras
Whether you’re near or far, keep an eye on your fur baby with our favorite pet cameras.
Molly Higgins
The Best Pet Hair Vacuums We Tried at Home
Cordless, handheld, robot, and traditional—we tested them all to find the vacuum that’s fantastic for fur.
Molly Higgins
28 Amazing STEM Toys Approved by WIRED Kids
We found lots of math-filled and science-rich toys for tiny nerds to assemble, bake, squish—or even tear apart and rebuild.
Simon Hill
The Best Portable Power Stations for Blackouts, Camping, or Van Life
Whether you’re going off-grid or safeguarding against blackouts, these beefy, WIRED-tested batteries can keep the lights on.
Simon Hill
The Best MagSafe and Qi2 Power Banks for Your Phone
Keep your iPhone or Qi2 Android phone topped up with one of the best portable chargers.
Simon Hill
The Best Handheld Vacuums for Small Messes
Lightweight, powerful, and generally inexpensive, the handheld vacuum is the perfect household helper.
Molly Higgins