Gallery: Designers Outsmart Feds With Slick Hologram Packaging
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Using lenticular animation wasn't the only smart design decision. Square bottles give the package more prominence on stockist's shelves and also pack snugly into travel bags with no wasted space. *Photo: Kevin Murphy*
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The design team had a number of requirements to fulfill: 1) They couldn't make custom bottles for each country, 2) Each country had unique legal disclaimers and packaging requirements, 3) Obvious solutions like fold out panels were only to be used as a last resort. Challenges like this make good designers' hair stand on edge, while the less creative resort to tearing their hair out. *Photo: Kevin Murphy*
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Lenticular printing allowed the designers of this packaging to fit four times the amount of content on the label without sacrificing its visual appeal. *Photo: Kevin Murphy*
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The stylish design has helped increase sales, and the ability to use one bottle in multiple countries reduced costs, making this a big design for Kevin Murphy and his design team at ContainerMade. *Photo: Kevin Murphy*
