Jorge Higuera Gallery/ Sara Urbaez / March 20, 2018 4:24 PM
Jorge Pérez Higuera01Jorge Pérez Higuera started editing out the advertisements in public spaces a few years ago.
Jorge Pérez Higuera02The removal of the ads in Higuera's photographs shows how intrusive billboards can look in some settings.
Jorge Pérez Higuera03The *Public Spaces* series was photographed while Higuera traveled through Spain, Italy, England, and Monaco.
Jorge Pérez Higuera04Higuera shot the *Public Spaces* photographs using a Hasselblad 500c medium format camera.
Jorge Pérez Higuera05Higuera erased the ads in his pictures using Photoshop.
Jorge Pérez Higuera06Higuera tweaked the saturation, color, and contrast on his photographs to give the images a similar mood.
Jorge Pérez Higuera07One of the goals of Higuera's photo series is to show what public areas would look like without ads.
Jorge Pérez Higuera08*Public Spaces* is an attempt to fight back against the prevalence of advertising everywhere people look.
Jorge Pérez Higuera09According to Higuera, Photoshopping erases the advertising "like the plugin does in our browsers."
Jorge Pérez Higuera10The advertisements in the *Public Spaces* series takes many forms.
Jorge Pérez Higuera11The scenes in Higuera's photos are refreshingly quiet and serene.
Jorge Pérez Higuera12Higuera's photos show just how much space ads can occupy.
Jorge Pérez Higuera13Higuera photographed dozens of different kinds of ads for *Public Spaces*.
Jorge Pérez Higuera14The ads in Higuera's series take all shapes and sizes.
Jorge Pérez Higuera15*Public Spaces* shows simpler urban environments than the ones most people are used to.
