Jorge Higuera Gallery/ Sara Urbaez / March 20, 2018 4:24 PM

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    Jorge Pérez Higuera
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    Jorge Pérez Higuera started editing out the advertisements in public spaces a few years ago.
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    Jorge Pérez Higuera
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    The removal of the ads in Higuera's photographs shows how intrusive billboards can look in some settings.
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    Jorge Pérez Higuera
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    The *Public Spaces* series was photographed while Higuera traveled through Spain, Italy, England, and Monaco.
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    Jorge Pérez Higuera
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    Higuera shot the *Public Spaces* photographs using a Hasselblad 500c medium format camera.
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    Jorge Pérez Higuera
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    Higuera erased the ads in his pictures using Photoshop.
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    Jorge Pérez Higuera
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    Higuera tweaked the saturation, color, and contrast on his photographs to give the images a similar mood.
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    Jorge Pérez Higuera
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    One of the goals of Higuera's photo series is to show what public areas would look like without ads.
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    Jorge Pérez Higuera
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    *Public Spaces* is an attempt to fight back against the prevalence of advertising everywhere people look.
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    Jorge Pérez Higuera
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    According to Higuera, Photoshopping erases the advertising "like the plugin does in our browsers."
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    Jorge Pérez Higuera
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    The advertisements in the *Public Spaces* series takes many forms.
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    The scenes in Higuera's photos are refreshingly quiet and serene.
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    Jorge Pérez Higuera
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    Higuera's photos show just how much space ads can occupy.
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    Jorge Pérez Higuera
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    Higuera photographed dozens of different kinds of ads for *Public Spaces*.
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    Jorge Pérez Higuera
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    The ads in Higuera's series take all shapes and sizes.
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