Gallery: An Ice Cream Geek Reinvents the Scoop So It Won't Snap Your Wrist
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116 years after the development of the first ice cream scoop, Dr. Karl Ulrich and Lunar Design teamed up to create the Belle-V, a $39 utensil that serves up frozen treats and high style. *Photo: Belle-V*
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The tilted scoop of the Belle-V makes scooping ice cream more ergonomic, and they even designed a version for lefties. *Photo: Belle-V*
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Ulrich is a professor at Wharton and the owner of one of the largest ice cream scoop collections in North America. *Photo: Belle-V*
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Ulrich prototyped his invention with a series of crude wooden mock-ups. *Photo: Belle-V*
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Knowing his pinewood prototypes wouldn't work in the mass market, Ulrich turned to [Lunar Design](http://www.lunar.com/home.shtml) for industrial design help.*Photo: Belle-V*
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The grip bows to meet your palm and was influenced by Salazar's prior work on Oral-B's iconic CrossAction toothbrush. *Photo: Belle-V*
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Ulrich and Lunar found that the platform provides a number of valuable benefits beyond cash—especially the ability to rapidly respond to feedback. *Photo: Belle-V*
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Despite all the advances in CAD technology, the design team at Lunar still focuses a tremendous amount of energy on its hand sketches. *Photo: Belle-V*
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"I don’t necessarily think it’s the future of design consultancies as we know them, but Kickstarter has certainly opened up the opportunity for agencies to take a vested interest in crowdfunded projects," says Lunar Design Director Jeff Salazar. *Photo: Belle-V*
