Gallery: The Story Behind That Mysterious Eye Emoji in iOS

  • Image may contain Logo Symbol Trademark and Text
    Goodby Silverstein & Partners
    01

    logo

    I Am A Witness is a new anti-bullying campaign spearheaded by the Ad Council.
  • Image may contain Text and Text Message
    Goodby Silverstein & Partners
    02

    mobile

    The campaign commissioned a whitelabel keyboard from Snaps that kids can use to confront bullying when they see it.
  • Image may contain Text
    Goodby Silverstein & Partners
    03

    gifs

    "Stickers," accessible through the keyboard, help kids express their support.
  • Image may contain Brochure Advertisement Paper Flyer and Poster
    Goodby Silverstein & Partners
    04

    I AM A WITNESS-SELECTS-print1

    The campaign has collaborated with a long list of celebrities, as well as media, tech, and non-profit organizations, to promote the campaign.
  • Image may contain Pattern and Rug
    Goodby Silverstein & Partners
    05

    eyes

    The symbol, which combines an eye with a speech bubble, is meant to connote awareness and action.
  • Image may contain Advertisement Text Poster Flyer Paper and Brochure
    Goodby Silverstein & Partners
    06

    manifesto

    Kids told the designers behind the campaign they would be more inclined to speak up if they saw others do so.
  • Image may contain Graphics Art and Pattern
    Goodby Silverstein & Partners
    07

    posters

  • Image may contain Graphics and Art
    Goodby Silverstein & Partners
    08

    single print page

  • Image may contain Paper Advertisement Poster Brochure and Flyer
    Goodby Silverstein & Partners
    09

    Print2

  • Image may contain Label Text Alphabet Interior Design and Indoors
    Goodby Silverstein & Partners
    10

    sticker-words

  • Image may contain Human Pedestrian Person Path City Town Downtown Urban Building Sidewalk and Pavement
    Goodby Silverstein & Partners
    11

    wild posting 2

  • Image may contain Urban Town Building City Word High Rise Text Scoreboard Metropolis Downtown and Advertisement
    Goodby Silverstein & Partners
    12

    wildpostings

Read More
Target Promo Codes for April 2026
Get $50 off your next order or up to 50% off site wide with Target coupon codes and Circle deals.
Molly Higgins
Save With Our KitchenAid Promo Codes This April
Save on every purchase with top KitchenAid coupons from WIRED, including up to 20% off countertop appliances.
Molly Higgins
Top Sam's Club Promo Codes and Membership Deals for April 2026
Save on bulk groceries, household essentials, and electronics with a verified Sam's Club promo code or membership discount.
Molly Higgins
Top Design Within Reach Promo Codes for April 2026
Get 30% off, 20% off, and free shipping with our Design Within Reach coupon codes, plus up to 50% off furniture with these special discounts.
Nena Farrell
US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The master sergeant allegedly used classified intel to profit on the capture of Venezuelan president Nicolás Maduro, marking the first US arrest for insider trading on a prediction market.
Kate Knibbs
Newly Deciphered Sabotage Malware May Have Targeted Iran’s Nuclear Program—and Predates Stuxnet
Researchers have finally cracked Fast16, mysterious code capable of silently tampering with calculation and simulation software. It was created in 2005—and likely deployed by the US or an ally.
Andy Greenberg
Rednote Draws a Line Between China and the World
As the platform expands abroad, it’s taking steps to separate Chinese users from the international audiences it once brought together.
Zeyi Yang
Apple’s Next Chapter, SpaceX and Cursor Strike a Deal, and Palantir’s Controversial Manifesto
In this week’s episode of Uncanny Valley, we talk about Tim Cook’s legacy as CEO at Apple and what his long-rumored departure means for the future of one of the world's biggest companies.
Brian Barrett
At 'AI Coachella,' Stanford Students Line Up to Learn From Silicon Valley Royalty
CS 153 has gone viral on the Palo Alto campus—and on X. Not everyone is happy about it.
Maxwell Zeff
Palantir Employees Are Starting to Wonder if They're the Bad Guys
Interviews with current and former Palantir employees, along with internal Slack messages obtained by WIRED, suggest a workforce in turmoil.
Makena Kelly
This Is the Only Office Lamp That Does Double Duty on My Nightstand
Portable lamps are rarely, if ever, as powerful, precise, and multipurpose as the Lume Cube Edge Light Go.
Matthew Korfhage
These New Smart Glasses From Ex-OnePlus Engineers Have a Hidden Cost
The Kickstarter-funded glasses from L'Atitude 52°N have AI features bundled for one year, but the company doesn't know yet how much it will charge for access after that.
Boone Ashworth