Gallery: The Story Behind That Mysterious Eye Emoji in iOS

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    Goodby Silverstein & Partners
    01

    logo

    I Am A Witness is a new anti-bullying campaign spearheaded by the Ad Council.
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    Goodby Silverstein & Partners
    02

    mobile

    The campaign commissioned a whitelabel keyboard from Snaps that kids can use to confront bullying when they see it.
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    Goodby Silverstein & Partners
    03

    gifs

    "Stickers," accessible through the keyboard, help kids express their support.
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    Goodby Silverstein & Partners
    04

    I AM A WITNESS-SELECTS-print1

    The campaign has collaborated with a long list of celebrities, as well as media, tech, and non-profit organizations, to promote the campaign.
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    Goodby Silverstein & Partners
    05

    eyes

    The symbol, which combines an eye with a speech bubble, is meant to connote awareness and action.
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    Goodby Silverstein & Partners
    06

    manifesto

    Kids told the designers behind the campaign they would be more inclined to speak up if they saw others do so.
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    Goodby Silverstein & Partners
    07

    posters

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    Goodby Silverstein & Partners
    08

    single print page

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    Goodby Silverstein & Partners
    09

    Print2

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    Goodby Silverstein & Partners
    10

    sticker-words

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    Goodby Silverstein & Partners
    11

    wild posting 2

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    Goodby Silverstein & Partners
    12

    wildpostings

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