Gallery: The Raunchy Parody Products of Grand Theft Auto V
01pump-buddy-magazine
One of the underappreciated charms of the Grand Theft Auto series is the care that Rockstar lavishes on the satirical in-game products, most of which are advertised on billboards and signs throughout its realistic virtual cities. Most of them are funny, some are insightful, a handful are not safe for work. (The mousepad I'm using right now is a promo item based on Grand Theft Auto IV's chain of internet cafes, which are named "tw@.") Rockstar released [the first trailer for Grand Theft Auto V](http://stag-komodo.wired.com/gamelife/2011/11/grand-theft-auto-5-trailer/) on Wednesday, and brief as it may be, the video's Los Angeles-style city is filled with early glimpses at the parody brands that populate the upcoming game. Here's what we caught. __Above:__ Pump Buddy Magazine ------------------- Slogan: "Plenty of issues to work out!" The "pump buddy" in question may not just be an exercise pal.
02mile-high-club
Mile High Club -------------- This up-and-coming skyscraper brought to you by STD Contractors.
03up-n-atom-burgers
Up-n-Atom Burgers ----------------- Slogan: "When it pings, eat like kings!" Absolutely definitely has nothing at all to do with California's famous [In-N-Out Burger](http://en.wikipedia.org/wiki/In-N-Out_Burger), I'm sure.
04liquor-ace
Liquor Ace ---------- But I hardly even know her!
05pump-run-gymnasium
Pump & Run Gymnasium -------------------- When there's no choice but to pump and run.
06e-cola
E Cola ------ Slogan: "Deliciously Infectious!" Now with 100% more [*escherichia coli*](http://en.wikipedia.org/wiki/Escherichia_coli).
07bugstars
Bugstars Pest Control --------------------- Slogan: "Putting the FU in Fumigate!" Caveat emptor: May be a front for armed gangsters looking to break into your house.
0824-7
24-7 Supermarket ---------------- Not Seven-Eleven, of course. Why would you think that?
09brute-2
Brute ----- When things need to get smashed.
10vapid
Vapid Automobiles ----------------- My car makes a statement about me, and that statement is I'm dumb.
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