Gallery: Google's Mapping Tools Spawn New Breed of Art Projects
01michael-wolf
The Google Street View car is like the ultimate street photographer, a robo Cartier-Bresson methodically scouring the streets and documenting what it sees. But most people use GSV for practical purposes, and they view any drama or comedy captured by the roving 360-degree camera as accidents. A few photographers are now looking for these 'accidents' intentionally. Instead of walking out on the street to find interesting scenes and people, they are simply curating the pre-documented streets from the comfort of their desk at home. Michael Wolf, for example, uses a camera to photograph scenes from Google Street View open on his computer's browser. In February, his [honorable mention in the Contemporary Issues category](http://www.worldpressphoto.org/index.php?option=com_photogallery&task=view&id=2099&Itemid=292&bandwidth=high) at the World Press Photo Awards for *A Series of Unfortunate Events* ignited a storm of debate. Some balked at the idea that Wolf's project was photojournalism, while others embraced the decision and called for more conceptual leaps and redefinitions of photojournalism in the digital age. Wolf is not the first to employ an office-chair appreciation of the Google world. Before and since other photographers and artists have developed projects riffing on GSV and Google Earth. Read on for a collection of the most interesting projects with statements from their makers. __Above:__ *A Series of Unfortunate Events* -------------------------------- Wolf's first project with GSV was a compilation of fleeting moments of no particular location: People flipping the bird, actual birds in mid-flight blocking our view, dismembered shadows, a crouched woman urinating behind a car and so on.  A former photojournalist, Wolf found many of the scenes in his early series on GSV forums such as [Google Sightseeing](http://googlesightseeing.com/) and [GoogleStreetFunny](http://www.streetviewfunny.com/streetviewfunny/index.php). With later series, all his finds were his own. "It's a real file that I have, I'm not taking a screenshot," he [told](http://www.bjp-online.com/british-journal-of-photography/news/2025845/world-press-photo-google-street-view-photojournalism) The British Journal of Photography. "I move the camera forward and backward in order to make an exact crop, and that's what makes it *my* picture. It doesn't belong to Google, because I'm interpreting Google; I'm appropriating Google." Without specifying location or knowing the date of the original capture, *A Series of Unfortunate Events* amplifies Google's own dismantling of time and space. Google will update GSV, periodically fusing images from different years within the same town or city. If they have not been replaced already, the scenes from Wolf's browser will soon disappear from Google's world. "I think its extremely interesting what artists are doing with Google Street View, Google Earth, GPS and Twitter," says Wolf. "It's one of the important functions of art, to interpret contemporary issues." *Top photo: Image #7 from* A Series of Unfortunate Events *by Michael Wolf.* *Bottom photo: Image #50 from* A Series of Unfortunate Events *by Michael Wolf.*
02jon-rafman
*Nine Eyes* ----------- The title for Jon Rafman's [*Nine Eyes*](http://9-eyes.com/) project is a reference to the nine camera lenses in the original roof-mounted spherical rig atop Google vans (the rig now has [15 lenses](http://www.youtube.com/watch?v=H0_lTKDu0IY)). The project was one of the first to collate GSV scenes, and certainly the most expansive. Rafman's attentions fall upon ambiguous scenes of danger or serendipity or - as with Wolf - accidents. "A large part of the interest of GSV is the possibility and reality of exploration," says Rafman. "I see exploration as a fundamental human characteristic and I often organize my GSV exhibitions around the excitement of exploring a particular theme." Rafman, like Wolf, has made use of GSV forums as well as spending hundreds of hours cruising the virtual streets himself. But where Wolf focuses on humans, Rafman's selections seem particularly concerned with the condition of nature. His images of buffalo, penguins and performing sea mammals are from a vantage point so close, one wonders if they're GSV shots at all. When Rafman does portray people, his scenes of human interactions are antagonistic. Where Wolf incorporates scenes of strangers helping one another in the aftermath of an accident, Rafman shows us police lining suspects up against a wall. "Google's cameras witness but do not act in history," [says Rafman](http://www.artfagcity.com/2009/08/12/img-mgmt-the-nine-eyes-of-google-street-view/). "For all Google cares, the world could be absent of moral dimension." *Photo: 'Untitled,' from Jon Rafman's series* Nine Eyes*.*
03doug-rickard
*A New American Picture* ------------------------- At least partly an homage to Walker Evans' [*American Photographs*](http://www.errataeditions.com/author_evans_1a.html), Doug Rickard's project is interested in GSV's dialogue with the legacy of American street photography, the roadtrip and the documentary tradition. With the Google car as proxy, Rickard takes us to the economically depressed towns of Detroit, Memphis, Oakland and Camden, NJ. It is a hypocrisy of the documentary tradition that audiences demand to see the poverty at home and abroad without physically taking themselves there. The insult, of which Rickard is presumably aware, is at play doubly in [*A New American Picture*](http://www.americansuburb.com/); as a photographer, Rickard never set foot on those streets and the Google cameras recorded the people and environment with mechanic indifference. Writer and photo blogger Joerg Colberg considers *A New American Picture* the "benchmark" for GSV projects. "Needless to say," adds Colberg, "Doug has been not very good at PR, so people now think that Google Street projects are basically just superficial fluff." *Photo: #83.016417, Detroit, MI. 2009. By Doug Rickard.*
Mishka Henner 201104mishka-henner
*No Man's Land* --------------- When England-based [Mishka Henner](http://mishka.lockandhenner.com/blog/) hit a "conceptual dead end" with his documentary work he started thinking outside the box. "I knew of Doug Rickard's *A New American Picture* and felt there was fertile ground to do something interesting with GSV," says Henner. "I came across online communities using Street View to trade information on where to find sex workers. I thought that was the subject to work with." Self-published in book form, [*No Man's Land*](http://mishka.lockandhenner.com/blog/?p=644) is a series of GSV screengrabs of roadside prostitutes in rural Italy. It's Henner's most recent project using Google platforms. Previous works include *Dutch Landscapes* which used Google Earth, *Photography Is* which used search engines and *51 US Militarty Outposts* which used Bing and Google Maps. "I operate like a hunter (or a vulture hunting for scraps) from the comfort of my own computer," says Henner. "A bit like the US army drone operators, we seem to do most things remotely these days. We shop, communicate and even kill remotely. So why not photograph remotely? It makes perfect sense." While Henner confesses that at first it felt a bit "lame" to spend so much time in front of the computer as a photographer, he realized that most of a photographer's time was spent there anyway, working and processing files. "The assumption that artists are spending weeks and months roaming GSV looking for material is just not true," says Henner. "It isn't GSV that's being mined but all the community generated sites out there that point to all these sightings found on GSV. In this work, the artist is for the most part following the crowd or making work that tries to sculpt \[the crowd's product\] into a coherent and revealing form. The photo traditionalists haven't caught on to that yet, they seem to think other people's sightings are not valid material for making documentary work." Henner also noticed an odd dynamic introduced by Google's technology into *No Man's Land* that he felt was a poignant commentary. "The fact the women's faces are blurred by the software, that they look at the \[GSV\] car with the same curiosity that we have when looking at them, and that the liminal spaces they occupy are in the countryside or on the edge of our cities - it all has such great symbolism for our time." *Photo: Contrada Vallecupa, Colonnella, Abruzzi, Italy. By Mishka Henner.*
05nick-mason
*Versificator* -------------- [Nick Mason](http://www.nicholasmasonphotography.co.uk/)'s *Versificator* takes its name from the machine in George Orwell's *1984* that creates literature and music independently of human input. The project consists of gorgeous, eery landscapes from the UK, Scandinavia, Alaska and Canada where Mason says the light is cleaner and produces better quality images. "These images were never intended to be more than mere information, compiled by a machine and possibly never even viewed by a person," says Mason. "By my choosing of them they begin to become something else. I'm interested in the re-structuring of information and the 'rehabilitation' of data." For Mason, real and virtual worlds can be probed in similar ways with an artist developing a style in GSV the same way one would with a traditional camera. "I am attracted to particular content on Google in the same manner I edit information in the real world with a camera," he says. *Photo: 'Norway' from the series* Versificator*. By Nick Mason.*
06ben-kinsley
*Street With a View* -------------------- Not limited to photography, GSV has also spurred performance art. Coordinated by Ben Kinsley and Robin Hewlett, [*Street With a View*](http://www.streetwithaview.com/) was a Pittsburgh neighborhood's response to the arrival of GSV camera vans. "At the time of *Street With A View*'s conception, Google was just starting to map Pittsburgh," says Kinsley. "Our city was one of the first US cities to be mapped and GSV was in news a lot for issues pertaining to invasion of privacy, surveillance, big brother, etc. As artists, Robin and I saw an opportunity to play within this system and, instead of dwelling on the darker issues, to explore it as a site for artistic production." In 2008, Kinsley and Hewlett teamed up with the GSV crew to stage a series of performances in their neighborhood that were then incorporated into the map itself. The scenes ranged from a parade to a garage-band practice to a seventeenth-century sword fight. "For the first year or so of the project, ours was one of the few streets in the world of GSV where faces were NOT blurred, which was fantastic! Now, however, blurring has taken over even our street. I don't know when or why this change occurred as we were never part of this process." *Photo: From* Street With A View *performance project. By Ben Kinsley.*
07babyfake
Hoaxes and Mysteries -------------------- While not exactly art, Google Street View has also uncovered its fair share of pranksters and puzzles which deserve a mention in this list. Mischievous hoaxers in Berlin staged a fake birth (above) on the sidewalk for the benefit of the GSV van. For a short period of time speculation was frenzied, but Google soon [confirmed](http://twitter.com/#!/GoogleDE/status/7031435965759488) it was a [fake](http://eu.techcrunch.com/2010/11/24/why-that-baby-birth-on-google-streetview-is-a-fake/). Also, in Germany was the perplexing image of a [naked man emerging from the trunk of his car](http://news.cnet.com/8301-17852_3-20023487-71.html). The image is no longer hosted on GSV. No country challenged the arrival of Google street view quite as much as [Germany](http://en.wikipedia.org/wiki/Google_Street_View_privacy_concerns#Germany). Taking advantage of privacy laws, approximately 250,000 home-owners [opted to have their residences blurred out](http://www.bbc.co.uk/news/technology-11827862). In retaliation, anti-privacy vandals [threw eggs at the homes](http://www.popsci.com/technology/article/2010-11/german-vandals-googles-cool-privacy-ist-nicht). In a separate incident a GSV car had it [tires slashed and camera cables cut](http://www.heraldsun.com.au/lifestyle/the-other-side/google-street-view-car-vandalised-in-germany-police/story-e6frfhk6-1225847791124). *Photo: Screengrab from Google street view.*
08rutkauskas
*Virtually There* ----------------- For his Google project, Andreas Rutkauskus composed images of the Rockies in Google Earth and then hiked the actual Rockies with his large format camera to capture those same images in real life. Distinguishing between real and virtual landscapes isn't as simple as you might think. The best clue? The unlikely cloudless skies of Google Earth are the give away.  "I examined historic photographs of the mountains, topographic maps, and images and GPS tracks on websites," writes Rutkauskus about [*Virtually There*](http://www.andreasrutkauskas.com/virtually_there.html). "After considering this data, I composed views of the Rockies in Google Earth." "The title of the Google views are the latitude and longitude for my apartment in Montréal, where I created the images. The title of the real-world photographs are the GPS coordinates of the location where the shutter was released." *Photo: Andreas Rutkauskus. N 45° 28' 34" W 73° 37' 18"*
09aram-bartholl
*Map* ----- Germany-based artist Aram Bartholl has built a physical manifestation of Google's map marker and installed it at the Google-determined center of several cities. At 18 feet tall, the map marker appears at the scale that corresponds to the most zoomed-in level of the Google map UI. Built in physical space, [*Map*](http://www.datenform.de/map.html), according to Bartholl, "questions the relation of the digital information space to every day life public city space." Bartholl and his team have installed *Map* in Berlin, Germany; Szczecin, Poland and [Taipei](http://www.flickr.com/photos/bartholl/sets/72157624996125812/), Taiwan. "On one hand the markers cast a shadow on the digital map as if they were physical objects," writes Bartholl on his [website](http://datenform.de/map.html). "On the other hand it is a simple 20 pixel graphic icon which stays always at the same size on the computer screen. When the map is switched to satellite mode it seems that they become part of the city." *Photo: Construction and installation of* Map*, Taipei, 2010. Courtesy of Aram Bartholl.*
OpenAI Creates a New Framework to Disclose Bad AI Behavior
The company also disclosed previously unreported incidents in which its AI models behaved in misaligned ways, including uploading files to the internet without being asked.
Maxwell Zeff
Washington Won’t Be Regulating AI Anytime Soon
Even with mounting concerns about AI models going rogue, legislation appears unlikely, and the White House is outright opposed to oversight.
Hugo Lowell
The WIRED Guide to Shopping Prime Big Deal Days
Before Amazon’s October sale begins, learn how to investigate prices and track products like a pro.
Louryn Strampe
The Top New Features Coming to MacOS 27 Golden Gate to Try Out Now
Siri’s reintroduction takes center stage as Apple officially rolls out the latest version of macOS to download and install.
Luke Larsen
I Trained a Fly’s Brain to Generate WIRED Story Ideas
I used an open-source map of a fruit fly’s brain to vibe code a website called PitchFly. Its headline suggestions were delightfully bananas.
Will Knight
The 8 Best Movies to Stream This Month
The Mandalorian and Grogu, The Wild Robot, and Obsession are among the must-watch films arriving this month.
Matt Kamen
Chipotle Is Working With Palantir to Track Food Safety Risks
The burrito chain has enlisted Palantir for a platform that monitors pest incidents, employee illnesses, and other factors. The partnership comes after a nightmare summer for food safety across the US.
Kate Taylor
The iPhone 18 Pro Is for the Shutterbugs
Fun camera features help make these candy bar iPhones stand out from the dazzle of the folding iPhone Duo.
Julian Chokkattu
Don’t Buy an Android Phone Until You Read Our Guide
Shopping for a phone can be an ordeal. That’s why we’ve tested almost every Android phone, from the smartest to the cheapest—even phones that fold—to find the ones worth your money.
Julian Chokkattu
Introducing the WIRED App
The app is the best way to read, watch, and listen to WIRED’s journalism.
WIRED Staff
Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works
A hacker collective pulled down a Flock camera and dumped its data. The files included thousands of videos and logs showing that the device captured 1.6 million images of 50,000 vehicles in 21 days.
Dhruv Mehrotra
The EU Plans to Ban Social Media for Under-13s
The bloc wants to curb Big Tech’s grip on children with its new EU Kids Act, but age checks, parental oversight, and privacy concerns could make its plan difficult to implement.
Isabella Ward