Gallery: Gallery: 3-D Projections Make Buildings Come Alive
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Architectural Projection Mapping is a relatively new art form, but it may give fireworks shows a run for their money in the outdoor nighttime entertainment department. Using 3-D effects, motion graphics and choreographed music video artists are able to transform the surfaces of buildings and objects into unique, giant canvases for their animations. The effect can be stunning. Here we've collected some of our favorite examples. Enjoy! __Above:__ Volkswagen Factory Becomes Huge Canvas -------------------------------------- The original Volkswagen factory in Wolfsburgh, Germany, is made into an audiovisual canvas by art and technology producer Seeper. This multimedia presentation was part of Autostadt’s 10-year anniversary celebrations. *Video: Courtesy of Seeper*
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Lightline of Gotham ------------------- The Frank Gehry IAC HQ building provided the perfect canvas for production company Seeper's transformation of sight and sound. Created for the Vimeo Festival and Awards, this performance demonstrates how projectors can interact with computers in much more intuitive, and expressive ways.
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Store Gets 3-D Mapping Makeover ------------------------------- Production company Mr. Beam created a couple of video-mapping effects for the Coca-Cola Happiness Store in Rio de Janeiro, Brazil. This is a behind-the-scenes look at the effects used to surprise customers in the unique convenience store.
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Medieval Merges With High Tech ------------------------------ A medieval conservatory gets a hi-tech makeover for the Light Festival in Gent, Belgium. Projectioneers Mr. Beam light up the conservatory's backyard, utilizing all 180 degrees. Mr. Beam explains: “The architecture itself was the foundation for both the audio composition and the animations which are inseparable from each other.”
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Lighting Up Jakarta ------------------- London based D-Fuse staged this light show on the Jakarta History Museum's façade. The projection traces the history of the area from ancient swamp, through colonial and revolutionary times, to imagining its future as Jakarta's new creative playground. Over 25,000 people flooded the museum to watch this event, which marked the first of its kind in Indonesia.
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Interactive Skate Ramp ---------------------- Melbourne's Eness shows us software that tracks skateboarder's movements and responds with visuals. Nail a trick and trigger a paint bomb, leave a trail of grass across the ramp, plant logos, surreal visuals -- anything can happen.
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Tetra Tennis ------------- Video mapping invades the tennis court at the French Masters in Paris 2010. This project included mapping of the tennis court in real time and activating with a PS3 controller.
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Paris Bridge Becomes Sculptural Installation -------------------------------------------- The 3D Bridge is a sculptural installation at Nuit Blanche, Paris, and created by production company 1024. Measuring 60 meters long by 12 meters high, the 3D Bridge is made out of scaffolding structure and semi-transparent screens.
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Interactive Amon Tobin Performance ---------------------------------- In 2010, Chicago production studio Leviathan worked with renowned VJ Vello Virkhaus on groundbreaking performance visuals for musician Amon Tobin. In this video, we experience ethereal CG narratives and geometric maps for an entire stage of stacked, cube-like structures.
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Augmented Structures in Istanbul -------------------------------- Located in Istanbul, this installation by Refik Anadol and Alper Derinboğaz was created through the use of innovative parametric architecture and audiovisual techniques. Refic describes his canvas as “technical networks of communicating nodes, which balance themselves in contrived patterns."
