Gallery: With Bold Redesign, Foursquare Locates Relevance
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*Tucked away in Manhattan’s SoHo neighborhood near New York University, Foursquare's new digs make a much better home to its staff than the company's previous headquarters, which it shared with the Village Voice (and quickly grew out of). Photo: John Francis Peters/Wired*
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*The badges that made the company famous -- “Brooklyn 4 Life, Warhol and Swarm” are seen here -- now serve as names for the different conference rooms that employees meet within. Photo: John Francis Peters/Wired*
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*Crowley, set against the backdrop of one of Foursquare’s many kitschy conference rooms, waxes enthusiastically about the future of his company. It was never just about the check-in, he maintains. Photo: John Francis Peters/Wired*
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*Still filling out the office walls, the eternal question lingers: To whiteboard, or not to whiteboard? Photo: John Francis Peters/Wired*
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*Foursquare employees pile into the cafeteria for lunch as Crowley soon takes the stage for a company meeting, to discuss the changes to come for the company. With the tables and walls fashioned mostly of wood, the lunchroom has a rustic, laid-back vibe compared to the rest of the offices. Photo: John Francis Peters/Wired*
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*At more than 100 employees, Foursquare’s ranks have doubled in just under a year. Foursquare engineering team leader Harry Hayman is bolstering that number, aiming to add a new engineering hire every week. Photo: John Francis Peters/Wired*
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*To keep in touch with Foursquare’s San Francisco offices, the company has a continuously running live video chat area, where employees on different sides of the country can grab face time at any point throughout the day. Photo: John Francis Peters/Wired*
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*Adjacent to the kitchen is the obligatory ping-pong table, dart board wall and kegerator, where employees blow off steam in between coding sessions. Not pictured: The chalked-up scoreboard wall of shame. Photo: John Francis Peters/Wired*
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*The 28,000-square-foot space was designed by Ajay Chopra of Echo Design + Architecture -- disco ball notwithstanding. Photo: John Francis Peters/Wired*
