Gallery: Why Everybody and Your Mom Is Obsessed With Rose Gold

  • Image may contain Electronics Headphones and Headset
    Beats
    01

    Beats-headphones.jpg

    Apple's Beats Solo2 Wireless headphones.
  • Image may contain Electronics Pc Computer and Laptop
    Asus
    02

    Asus-Zenbook.jpg

    Asus's Zenbook laptops have been rose gold for a while.
  • Image may contain Wristwatch
    Samsung
    03

    G2-Rose-Gold-0.jpg

    Samsung's Gear S2 smartwatch.
  • Image may contain Electronics Phone Mobile Phone Cell Phone and Iphone
    Samsung
    04

    Galaxy-S7.jpg

    Samsung's Galaxy S7 technically comes in "pink gold."
  • Image may contain Cell Phone Electronics Mobile Phone and Phone
    HTC
    05

    HTC-E9.jpg

    HTC's E9 smartphone.
  • Image may contain Cell Phone Electronics Mobile Phone Phone and Iphone
    Huawei
    06

    Huawei-Mate-S.jpg

    Huawei's Mate S smartphone.
  • Image may contain Clothing Apparel Jewelry Accessories Accessory Bracelet Headband and Hat
    LG
    07

    LG-Tones.jpg

    LG's Tone Infinim collar-style headphones.
  • Image may contain Cosmetics Electronics Hardware Computer Mouse Helmet Clothing and Apparel
    Nike
    08

    Nike-Fuelband-SE.jpg

    Nike's limited edition Fuelband SE.
  • Image may contain Electronics
    Josh Valcarcel/WIRED
    09

    rose-gold-macbook.jpg

Read More
The Best Phones You Can’t Buy in the US
Avoid phone FOMO with our favorite smartphones that aren’t officially sold stateside but are available in markets like the UK and Europe.
Simon Hill
9 WIRED-Approved Gifts for the Techie in Your Life
Don’t buy a loved one something you wouldn’t want for yourself. These are the must-haves that tech enthusiasts have on their wish lists this year.
Luke Larsen
Sony Wants You to Forget About Discs With Its Gorgeous Transparent Controllers
Sony has new, spiffy see-through controllers and covers for its PlayStation 5 that let you see the hardware guts inside.
Boone Ashworth
The 2,000-Nit OLED in Apple’s New MacBook Is a Big Deal
The touchscreen in the new MacBook Pro is crazily bright with very deep blacks. Here’s why it’s unlike anything else you can currently buy.
Luke Larsen
Which iPhone Should You Buy (or Avoid) Right Now?
The first folding iPhone Duo is here, alongside the 18 Pro and 18 Pro Max, but they’re not your only options. We have all the details on Apple’s smartphone lineup to help you find the right model.
Julian Chokkattu
Bose Is Buying Skullcandy. It’s Not as Weird as It Sounds
By keeping Skullcandy in Park City, Utah, Bose is betting that skate cred and budget pricing will reach listeners it’s been missing.
Harry Rabinowitz
Motorola Is Offering a Free Smartwatch and Earbuds When You Buy a Razr
The Razr is our favorite budget foldable phone. While it isn’t on sale yet, Motorola is adding extras to sweeten this October deal.
Les Shu
The Inside Story of Why Apple Finally Brought a Touch Display to the Mac
An exclusive early look at Apple’s new touchscreen MacBook Pro—the computer Apple said would never happen.
Steven Levy
The Best Folding Phones
Ready to move on from the traditional glass slab? Introduce a hinge into your life with these folding smartphones.
Julian Chokkattu
Meta’s New Gen 3 Smart Glasses Are Mostly Familiar
Meta and Ray-Ban’s new smart glasses have slightly better batteries and mics. And yes, they still have cameras.
Boone Ashworth
Samsung’s Smallest Smartphone Is a Pocket Rocket
Samsung’s cute compact is for those who want the smallest possible phone. Performance and camera are solid, but it’s pricier than its predecessor.
Simon Hill
Google’s Fitbit Edge Debuts a Replaceable Battery—and Brings Back the Screen
The new $179 tracker features Pixel Watch smarts, week-long battery life, and an OLED screen.
Boutayna Chokrane