Gallery: This Custom Typeface Isn't Perfectly Legible, and That's the Point
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Graphic studio Non-Format has created a from-scratch typeface for musician Amy Kohn's new album, *PlexiLusso*.
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Non-Format practically had free range. Kohn only gave them a few photographs as starter material for the album cover design.
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"We weren’t convinced \[the photos\] were strong enough to stand alone as the album cover art,” says Forss, the Twin Cities-based half of Non-Format. “Apart from that all we had was the album title and the track listing and all the credits and the lyrics."
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Forss decided to create a new typeface to match the effervescent, sometimes orchestral sound of Kohn's music.
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It’s a hieroglyphic, disjointed font that breaks some of the most basic rules of type-making, like using a fixed height for the ascenders on lowercase letters.
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It's marginally legible—by design. “If the brain has to work a little it’s more likely to stick with you,” Forss says.
