Gallery: How to Create a Logo for a Space Engine That Physicists Can't Explain

  • A speculative spaceship with the Cannae logo.
    House Industries
    01

    cannaeboom

    A speculative spaceship with the Cannae logo.
  • Image may contain Musical Instrument Lute Furniture and Chair
    House Industries
    02

    cannaeprobe

    House Industries created the brand for the Cannae Drive several years back. But these glossy visuals are helping to pitch the product today.
  • Image may contain Appliance and Electronics
    House Industries
    03

    cubesat1

    "When you go in front of these funding bodies, like DARPA or the Air Force or private equity guys, you’ve gotta have a brand name for this thing,” says House Industries cofounder Rich Roat.
  • “Theyve seen a lot of snake oil over the years so you have to look professional. And they said over and over again this...
    House Industries
    04

    cubesat2

    “They’ve seen a lot of snake oil over the years, so you have to look professional. And they said over and over again, this stuff got the foot in the door.”
  • Image may contain Jewelry Ring Accessories and Accessory
    House Industries
    05

    qdrive

    An earlier concept when the device was called the "Q-Drive."
  • A microsatellite with Cannae branding.
    House Industries
    06

    microsat

    A microsatellite with Cannae branding.
Read More
Breathe Easy Thanks to the Best Air Purifier for Every Home
Protect your home against dust, pets, allergens, and more with the best air purifiers, tested firsthand.
Molly Higgins
The Best Automatic Litter Boxes Tested by Our Spoiled Cats
With these high-tech automatic litter boxes, gone are the days of scooping and smells. Welcome to the future.
Molly Higgins
The Best Meal Kits of 2026, Tested by a Former Restaurant Critic
Here are the best delivery services and meal kits in 2026, including Martha Stewart’s meal service, a GLP-1–supportive plan, and a budget-friendly option.
Matthew Korfhage
The Best Mattresses You Can Buy Online in 2026
WIRED has tested 100-plus bed-in-a-box mattresses for a week each. Our top pick, the Helix Midnight Luxe hybrid, is the best bed you can buy online.
Julia Forbes
The Best Qi2 and MagSafe Wireless Chargers for Your Phone
Top up your Qi2 Android phone or MagSafe iPhone with a magnetic wireless charging stand, pad, car charger, or power bank.
Simon Hill
The 10 Best WIRED-Tested Pet Cameras
Whether you’re near or far, keep an eye on your fur baby with our favorite pet cameras.
Molly Higgins
23 Gift Ideas for the Cook in Your Life
From the best air fryer to frying pans to knife sharpeners anyone can use, these ideas will keep the curious home chef in your life tinkering away.
Matthew Korfhage
The Best Pet Hair Vacuums We Tried at Home
Cordless, handheld, robot, and traditional—we tested them all to find the vacuum that’s fantastic for fur.
Molly Higgins
28 Amazing STEM Toys Approved by WIRED Kids
We found lots of math-filled and science-rich toys for tiny nerds to assemble, bake, squish—or even tear apart and rebuild.
Simon Hill
The Best Portable Power Stations for Blackouts, Camping, or Van Life
Whether you’re going off-grid or safeguarding against blackouts, these beefy, WIRED-tested batteries can keep the lights on.
Simon Hill
The Best MagSafe and Qi2 Power Banks for Your Phone
Keep your iPhone or Qi2 Android phone topped up with one of the best portable chargers.
Simon Hill
The Best iPad to Buy (and a Few to Avoid)
Apple just raised its prices. Here’s an updated breakdown of the brand’s tablets to find the best one for your needs.
Luke Larsen