Gallery: You Can Now Own the Design Manual that Made the EPA Cool

  • Image may contain Text Electronics Page and Screen
    EPA
    01

    EPA-RENDER-00.jpg

    In 1977, the EPA released a manual to show its various subdivisions how to approach their graphic identity.
  • Image may contain Text and Page
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    02

    EPA-RENDER-03.jpg

    The programs were each given colors.
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    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    03

    EPA-GSS-40-DETAIL.jpg

    And patterns.
  • Image may contain Advertisement Poster Brochure Paper Flyer and Text
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    04

    EPA-GSS-42-DETAIL.jpg

    Those two elements could be combined to create eye-catching designs that still had unity.
  • Image may contain Advertisement Poster Flyer Brochure Paper Human Person Vehicle Transportation and Airplane
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    05

    EPA-GSS-43-DETAIL.jpg

    The goal was to create a graphical system that was easier and cheaper for the EPA to maintain.
  • Image may contain Rug and Plot
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    06

    EPA-GSS-40-DETAIL-3.jpg

    The designer, Steff Geissbuhler, says he designed the patterns to feel like they were moving.
  • Image may contain Text and Rug
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    07

    EPA-GSS-RADIATION-PAGE.jpg

    Radiation, for example, is a circle radiating out from the center.
  • Image may contain Text Handwriting Alphabet and Calligraphy
    Steff Geissbuhler, Chermayeff & Geismar Associates/EPA
    08

    EPA-GSS-IDENTIFIER-REPRO-DETAIL.jpg

    The new EPA logo in various sizes.
  • Image may contain File Binder Electronics Computer Hardware Hardware Keyboard Computer Computer Keyboard and Text
    Steff Geissbuhler, Chermayeff & Geismar Associates
    09

    EPA-MANUAL-37.jpg

    A photo of the original manual.
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