Gallery: The Next Big Thing You Missed: If the Apple Store Sold Groceries

  • Image may contain Human Person Path Clothing Apparel Pedestrian Footwear Shoe Sidewalk and Pavement
    01

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *Local Mission Market, a new San Francisco grocer, is trying to reimagine food shopping through the lens of user experience. Photo: Josh Valcarcel/WIRED*
  • Image may contain Human Person Shelf Shop and Market
    02

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *The owners of Local Mission market believe they can bring people closer to what and how they eat. Photo: Josh Valcarcel/WIRED*
  • Image may contain Plant Food Vegetable Shallot and Onion
    03

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *While some prepared items come at a premium, the fresh, local produce is relatively affordable. Photo: Josh Valcarcel/WIRED*
  • Image may contain Human Person Chef Food and Culinary
    04

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *Few places insist on making nearly all their packaged foods themselves. The processed foods at Local Mission Market are made on premises — hundreds of products altogether. Photo: Josh Valcarcel/WIRED*
  • Image may contain Shop Butcher Shop Food and Pizza
    05

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *Local Mission Market wants to offer a full range of foods people expect from 21st-century U.S. food purveyors. Photo: Josh Valcarcel/WIRED*
  • Image may contain Human Person Electronics Tablet Computer Computer and Text
    06

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *An iPad app organizes items in the store by category and picture. Photo: Josh Valcarcel/WIRED*
  • Image may contain Human Person Glasses Accessories and Accessory
    07

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *Sophia Weiss updates the signage on the retail floor. Photo: Josh Valcarcel/WIRED*
  • Local Mission Market makes everything from jams ketchup and hot sauce to pasta almond milk and baby food on premises....
    08

    Local Mission Market. Photo: Josh Valcarcel/WIRED

    *Local Mission Market makes everything from jams, ketchup, and hot sauce to pasta, almond milk, and baby food, on premises. Photo: Josh Valcarcel/WIRED*
Read More
The Best Ski Clothes for Staying Warm and Having Fun
From weatherproof jackets and pants to puffers, gloves, and socks, WIRED’s winter sports experts have you covered.
Chris Haslam
The Best Apple Watch Accessories
You finally caved and bought an Apple Watch. These are our favorite bands, screen protectors, and chargers to go with your new smartwatch.
Adrienne So
The Best Automatic Litter Boxes Tested by Our Spoiled Cats
With these high-tech automatic litter boxes, gone are the days of scooping and smells. Welcome to the future.
Molly Higgins
The Best Fitness Trackers Check Your Sleep, Heart Rate, or Even Your Blood
With almost ten years of hands-on testing, WIRED knows what separates the best fitness trackers from the rest.
Adrienne So
Give Your Back a Break With Our Favorite Office Chairs
Sitting at a desk for hours? Upgrade your WFH setup and work in style with these comfy WIRED-tested seats.
Julian Chokkattu
These Are Our Favorite Standing Desks to Liven Up Your Workstation
Take your home office to new heights with our favorite motorized standing desks.
Nicole Kinning
The Best iPhone 17 Cases and Accessories—We’ve Tested More Than 100
Protect your expensive iPhone 17, iPhone Air, iPhone Pro, or iPhone 17e with our favorite cases and screen protectors.
Julian Chokkattu
Death to Dry Skin. These Humidifiers Are Better Than Chapstick
From models for traveling to humidifiers that double as planters or air purifiers, we've tested a dozen of them.
Matthew Korfhage
The Best MagSafe Grips for Getting a Handle on Things
Keep your phone firmly in hand and add some personality with these comfortable, durable, and nifty smartphone grips.
Louryn Strampe
The Best Heart Rate Monitors Check Your Cardiac Health
These chest straps and watches will help you keep your finger on your pulse—and many other heart-related metrics.
Michael Sawh
The Best Game Controller for Every Kind of Player
A great gamepad instantly levels up your play. These are our top picks for Switch, Xbox, PlayStation, and PC.
Brad Bourque
The Best Hybrid Mattresses for the Best of Both Worlds
By combining foam and springs in carefully tuned layers, hybrids hit the sweet spot between soft and supportive. Here are our favorites after extensive testing.
Julia Forbes