Gallery: A Sleek New Hearing Aid That Solves a Nagging Problem
Photo: Soundhawk01AQ51864
A new company called Soundhawk, created by an ear-doctor-turned-entrepreneur, wants to use smartphones and sensor technology to rethink the hearing aid.
Photo: Soundhawk02AQ51763
Soundhawk's gadgets consist of the Scoop, worn in the ear, and an extra microphone, seen here.
Photo: Soundhawk03AQ51869
Hearing aids act like a blanket solution for hearing loss. Soundhawk lets users create little audio profiles, so that noise in a restaurant gets picked up differently from sound in a car.
Photo: Soundhawk04AQ52464
Soundhawk's founders and Ideo co-founder Mike Nuttall studied other ear accessories. Hearing aids go behind the ear; Bluetooth juts out into the cheek. Soundhawk’s wearable, instead, will nestle into the ear.
Photo: Soundhawk05AQ55418
The industrial design will, hopefully, ward off preconceived notions that come with other gadgets. Other devices tend to alienate others; Soundhawk’s goal is quite the opposite.
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