Gallery: The 40-Year-Old Logo America Really Needs Right Now
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL01ARB-GSM-MEMORABILIA-6.jpg
Bruce Blackburn designed this logo (seen here on a commemorative plate) for the United States' 200th birthday.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL02ARB-GSM-DETAIL-1.jpg
Standards Manual is printing a facsimile of the book, which deconstructs Blackburn's symbol in detail.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL03ARB-GSM-DETAIL-3.jpg
In the manual Blackburn outlined how to draw and implement his symbol on a variety of materials.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL04ARB-GSM-DETAIL-4.jpg
Step-by-step instructions for recreating the mark.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL05ARB-GSM-DETAIL-7.jpg
The logo was broken down into individual graphical components.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL06ARB-GSM-MEMORABILIA-1.jpg
The symbol lived across products, including this lanyard.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL07ARB-GSM-DETAIL-10.jpg
The symbol at various sizes.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL08ARB-GSM-SPREAD-1.jpg
The cover of the facsimile.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL09ARB-GSM-DETAIL-2.jpg
The book includes a foreward by Bruce Blackburn.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL10ARB-GSM-SPREAD-8.jpg
The manual's 52 pages outlines every component of the visual system.
BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL11ARB-GSM-SPREAD-10.jpg
A spread from the book.
Here’s Why Staples Should Be Your Go-To for Holiday Photos and Last-Minute Gifts
Staples’s printing service offers fast pickup and in-store experts who can help you get your family photos, novelty gifts, and business documents looking exactly how you want.
Scott Gilbertson
Pour One Out for the Leap Second
The metric might not mean much to laypeople, but leap seconds have been a source of contention in the timekeeping community for years. Now, they’re dead.
Brian Kahn
It’s Unfortunately Already Time to Plan Your Holiday Cards
Mixbook is the best card service I’ve tried, and the brand has multiple sales on holiday cards happening now.
Nena Farrell
Humans Watched This Supernova Explode Nearly a Millennium Ago. Now You Can See It in High Definition
The new image isn’t just stunning—it may also provide clues about how this star survived its own explosion.
Jorge Garay
Walgreens Photo Coupon: Save Big in November 2026
Preserving your memories doesn't have to be expensive. Use a verified Walgreens coupon code for discounts of up to 70% off premium wall decor, stationery, and personalized gifts, as well as beauty, lenses, and health products this fall.
Nena Farrell
20 Best Gifts for Men, Manly Men, and Manly Man Men
When you need something that’s as mannishly masculinized as you can get for the Man™ in your life, we have you covered.
Matthew Korfhage
I’m Still Convinced the iPod Was the Perfect Gadget
Apple’s original music player got many things right. Chief among them: It didn’t connect to the internet.
Steven Levy
Liquid Glass Finally Makes Sense on the iPhone Duo
Liquid Glass was a divisive redesign. But with a radically different iPhone, the pieces are finally falling into place.
Craig Grannell
Wikipedians Believed AI Would Come and Go. They Were Wrong
In a world of AI Overviews, Wikipedia usage declines. But the real loss may be far more existential than website traffic.
Richard Cooke
A New Ice Age Was Beginning. Then Humans Started Burning Fossil Fuels
Ancient plants reveal that the vestiges of the North American ice sheet started expanding a few thousand years ago, but that climate change caused it to reverse course.
Molly Taft
Formlabs Has a 3D Printer for Normies
The Form Studio 1 is a $699 desktop-sized printer that fits on a desk and only stinks a little bit.
Boone Ashworth
How Apple Puts Indigenous Languages on the iPhone Keyboard
To save endangered languages, tech companies like Apple are working with Indigenous communities to meet the next generation where they type.
Julian Chokkattu