Gallery: The 40-Year-Old Logo America Really Needs Right Now

  • Image may contain Logo Symbol and Trademark
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    01

    ARB-GSM-MEMORABILIA-6.jpg

    Bruce Blackburn designed this logo (seen here on a commemorative plate) for the United States' 200th birthday.
  • Image may contain Text Alphabet and Symbol
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    02

    ARB-GSM-DETAIL-1.jpg

    Standards Manual is printing a facsimile of the book, which deconstructs Blackburn's symbol in detail.
  • Image may contain Advertisement Poster Flyer Brochure Paper Text and Business Card
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    03

    ARB-GSM-DETAIL-3.jpg

    In the manual Blackburn outlined how to draw and implement his symbol on a variety of materials.
  • Image may contain Text Symbol and Flag
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    04

    ARB-GSM-DETAIL-4.jpg

    Step-by-step instructions for recreating the mark.
  • Image may contain Game
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    05

    ARB-GSM-DETAIL-7.jpg

    The logo was broken down into individual graphical components.
  • Image may contain Accessories and Accessory
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    06

    ARB-GSM-MEMORABILIA-1.jpg

    The symbol lived across products, including this lanyard.
  • Image may contain Drawing Art Doodle and Pattern
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    07

    ARB-GSM-DETAIL-10.jpg

    The symbol at various sizes.
  • Image may contain Document Id Cards Text Passport Outdoors and Nature
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    08

    ARB-GSM-SPREAD-1.jpg

    The cover of the facsimile.
  • Image may contain Book Text Brochure Paper Advertisement Flyer Poster and Page
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    09

    ARB-GSM-DETAIL-2.jpg

    The book includes a foreward by Bruce Blackburn.
  • Image may contain Logo Symbol and Trademark
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    10

    ARB-GSM-SPREAD-8.jpg

    The manual's 52 pages outlines every component of the visual system.
  • Image may contain Text and Symbol
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    11

    ARB-GSM-SPREAD-10.jpg

    A spread from the book.
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