Gallery: The 40-Year-Old Logo America Really Needs Right Now

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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    01

    ARB-GSM-MEMORABILIA-6.jpg

    Bruce Blackburn designed this logo (seen here on a commemorative plate) for the United States' 200th birthday.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    02

    ARB-GSM-DETAIL-1.jpg

    Standards Manual is printing a facsimile of the book, which deconstructs Blackburn's symbol in detail.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    03

    ARB-GSM-DETAIL-3.jpg

    In the manual Blackburn outlined how to draw and implement his symbol on a variety of materials.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    04

    ARB-GSM-DETAIL-4.jpg

    Step-by-step instructions for recreating the mark.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    05

    ARB-GSM-DETAIL-7.jpg

    The logo was broken down into individual graphical components.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    06

    ARB-GSM-MEMORABILIA-1.jpg

    The symbol lived across products, including this lanyard.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    07

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    The symbol at various sizes.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    08

    ARB-GSM-SPREAD-1.jpg

    The cover of the facsimile.
  • Image may contain Book Text Brochure Paper Advertisement Flyer Poster and Page
    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    09

    ARB-GSM-DETAIL-2.jpg

    The book includes a foreward by Bruce Blackburn.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    10

    ARB-GSM-SPREAD-8.jpg

    The manual's 52 pages outlines every component of the visual system.
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    BRIAN KELLEY/JESSE REED & HAMISH SMYTH/STANDARDS MANUAL
    11

    ARB-GSM-SPREAD-10.jpg

    A spread from the book.
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