7 TV Shows With Fewer Viewers Than BuzzFeed's Exploding Watermelon Video
Two staffers using rubber bands to blow up a watermelon got more than 800,000 viewers on Facebook Live–more eyeballs than these beloved shows.
This Is the New Must-Watch TV
Today two BuzzFeed staffers performed an experiment where they used nearly 700 rubber bands to blow up a watermelon. They broadcast the whole thing in real time using Facebook Live. It was utterly mesmerizing—so mesmerizing that the livestream peaked at 808,000 viewers. Whether it was the streaming Internet version of watching a llama chase on television or a grand metaphor for BuzzFeed’s business strategy, it attracted an unbelievable audience that couldn’t look away. It garnered the kind of attention television network execs would probably kill for. Don't believe us? Then please do consider the fact that the *Watermelon Rubber Band Explosion Show *(working title) got more viewers than these TV shows.

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