Why not move in to the Burj Khalifa?

*This promotional video is oddly calm, low-key and even folksy. I haven't spent a lot of time in the Gulf States, but one gets the impression that the pace of life there is quite stately, with lots of lingering breaks for mint tea. You'd imagine that occupants and functionaries of the world's tallest building would be intense, neon-lit super-urbanites – but no, occupying the Burj is more about the regular swimming, a placid night view, dropping a hundred or so stories down for a leisurely stroll through the world's largest mall...