*Wait a minute... There's something vaguely familiar about this new science paper, "Automated Cognome Construction and Semi-automated Hypothesis Generation"...
http://blog.ketyov.com/2012/05/journal-of-neuroscience-methods-paper.html
http://discovermagazine.com/2009/jul-aug/10-in-the-future-doing-science-is-like-blogging