*It's a press release. This augmented photogrammetry is truly strange and different.
CrowdOptic Introduces Next-Generation of Crowd Behavioral Analytics Technology (((you likely didn't know there was a present generation of this)))
Solution Enables Real-Time Insight Into Fan Activity During Live Events
San Francisco, CA - September 14, 2011 - CrowdOptic, a maker of crowd-driven mobile solutions for the enterprise, today announced the release of CrowdOptic Analytics, an advanced, behind-the-scenes tool used by live event producers for monitoring their spectators' event viewing and photo-taking activities during live events.
CrowdOptic Analytics analyzes and responds to real-time shifts in crowd focus and momentum in order to optimize the in-venue experience for fans, sponsors and event organizers. CrowdOptic Analytics was developed by a team which brings together Silicon Valley data industry and sports and entertainment industry veterans, including former Oracle executives and a former San Francisco 49er.
CrowdOptic Analytics is in its pilot stage of integration with several world-leading companies in the category of live entertainment. This summer CrowdOptic partnered with the 2011 Bank of the West Classic, the IMG-owned WTA Premier tennis event in Palo Alto, to debut an augmented reality mobile application which allowed fans to receive dynamic player and tournament related content on their mobile devices in real time.
"CrowdOptic and its augmented reality application allowed us to engage our guests in a fun and innovative way," said Sam Henderson, Director of Media and Public Relations, IMG/Bank of the West Classic. “The application allowed us to expand the reach of our tournament messaging while also improving the guest experience at the event.”
The CrowdOptic platform features a one-of-a-kind technology which senses where crowds are focusing from moment to moment, by tracking the precise paths of spectators' phones as they view and take photos and video of the live action. CrowdOptic monitors, in real time, the GPS location and compass headings on each of the hundreds, or often thousands, of mobile phones in a crowd (using GPS to locate the phones and compass headings to determine the direction the phones are pointing) and finds the point where two bearings, taken from two different locations, intersect. This process, known as triangulation, gives the exact location where phones are pointing, and pinpoints where the action is. (((Imagine the fun when this is used in urban combat situations.)))
CrowdOptic identifies clusters of fans in the crowd looking at the same spot at any given moment, even when the action is constantly moving, such as during a sporting event, when fans are taking photos of the athletes. Key features of the CrowdOptic platform include:
• Real-time Analytics - CrowdOptic monitors crowd viewing, photo and video taking behavior in real time and recognizes clusters of phones in the crowd that are focused on the same attraction
• Real-time Alerts - Using advanced algorithms, CrowdOptic alerts the enterprise in real-time to shifts in fan focus and momentum, as well as anomalous activity in the crowd (((
