*That's bringing new meaning to the term "eye candy."
*"Thumb candy," too.
*Comes with a glossy, high-calorie press release:
EMBARGOED UNTIL 00.01 17 AUGUST 2011
Official launch of Blippar™ turns Cadbury chocolate bars
into a free augmented reality game
• World’s first official AR game triggered by, and played off product packaging
• Free iPhone and Android image-recognition app spells the end for QR codes (((
