*The semantic web spiders on. Or, let's call that the "unilateral, corporate semantic web" in an unlikely and rather unstable-looking search-engine triumvirate of Microsoft, Yahoo and Google.
*It'd be interesting to see a list of SEO-freak outfits that would pay good money to obscure and deceive Microsoft, Yahoo and Google. "The Lying Semantic Web."
http://www.technologyreview.com/web/37765/
"...the companies behind Schema.org made their move unilaterally, without consulting the World Wide Web consortium (W3C), the standards body for Web technology. "We had no idea this was coming," says Manu Sporny, a member of the W3C's Semantic Web Coordination Group.
"Schema.org asks for semantic markup to be written using a format known as microdata, which is not yet a W3C standard, rather than RDFa, a more widely used W3C-approved alternative...."
