http://www.nearfuturelaboratory.com/2011/05/14/design-fiction-at-uc-calgarys-evds/
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"I began thinking about the conventions, stylings, idioms and techniques that make the future seem like today. How do you make the extraordinary appear ordinary and quotidian? This seems to be an important way of depicting the future and making it seem possible. It's just a way of designing — an understatement of perhaps novel, innovative and crazy ideas from the future. Why do this? Because in a way this is part of the work of design innovation. To make something spectacular routine, domesticated (to borrow from James Auger) and perhaps even boring and everyday. When you can do this, you've turned a corner into a new space that provides a setting for a kind of innovation that is chaste and modest and thereby, perhaps — entirely possible. This then communicates your innovative, crazy, off-the-hook idea as legible and something which can already be accomplished..."
