"Advertisers, agencies, and media companies are in this together." Yeah, they sure are. And that's not good news for any of these organizations. They're like three boat anchors.
http://www.bcg.com/impact_expertise/publications/publication_list.jsp?pubid=2958
"Newspapers, magazines, radio, and broadcast television are under tremendous pressure. The shrinking of these traditional media outlets has painful implications not only for employees and investors but also for the chief marketing officers who rely on mass media to reach a mass audience. The future of mass marketing is now just as much in play as the future of the traditional media industry itself. For the foreseeable future, online search, word-of-mouth marketing, and social networking will not be able to match the reach, efficiency, and speed of mass media. Amid this uncertainty, CMOs face difficult choices about how and where to allocate resources."
*It's like this... you dress like a pro, you take your wad of advertising cash, you walk down the echoing corridor of the Gothic castle to the courtyard where the eager masses used to dwell, you throw that thin paper money into mid-air, expecting to sell some cars or maybe some nice big TVs and... crickets chirp. Spiderwebs. The rustle of rats in the walls. "Gothic High-Tech." Where there used to be rock-solid solidities, like death-and-taxes solid, there are just... uncanny absences.
*It's not like the masses rose up with pitchforks... there *aren't* any masses. You did it to yourself.
