Pitchfork To Launch 24-Hour Video Channel

Pitchfork Media, the music news and reviews site that occasionally delights in feting then trashing an artist before most music fans have even heard of them, plans to give music know-it-alls another way to see what their latest "favorite band of all time" is up to, with the April 7 launch of Pitchfork.tv, "the first-ever music video channel dedicated to documenting independentmusic as it happens."

Pitchfork's channel will dwarf Current TV's weekly half-hour indie music show; the press release (below) implies that this will be a 24-hour music channel, and claims it will have resolution high enough for full-screen viewing.

The content looks compelling too:

As a visual extension of the musiccoverage Pitchfork has provided for more than a decade, and a means ofupdating and advancing the music television format, the onlinechannel will bring you closer to the artists you love, through originalmini-documentaries, secret rooftop and basement sessions, fullconcerts, exclusive interviews, and the most carefully curatedselection of music videos online.

In addition, Pitchfork.tv will become the first online video channel toscreen full-length feature films, vintage concerts, and music DVDs freeof charge. From the Pixies' 2004 reunion tour film LoudQuietLoud and Todd Phillips' notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon's acid-drenched visual art piece Ultimate Reality, Pitchfork.tv will highlight a different film each week in its entirety.

We give this news an 8.2.

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