Feb 24, 2008 12:00 PM

Learning From Failure: Apple's Most Notorious Flops

Photo: Staecker Photo: Tyler9xp Courtesy of Stahlkocher

Photo: Staecker

Photo: Tyler9xp

Courtesy of Stahlkocher

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I Spent 30 Minutes With Apple’s CEO. Now I Know Why John Ternus Got the Job

Apple doesn’t need fixing, and it doesn’t want drama. Its new leader is a “product guy” who bleeds six colors.

Steven Levy

The Inside Story of Why Apple Finally Brought a Touch Display to the Mac

An exclusive early look at Apple’s new touchscreen MacBook Pro—the computer Apple said would never happen.

Steven Levy

I’m Still Convinced the iPod Was the Perfect Gadget

Apple’s original music player got many things right. Chief among them: It didn’t connect to the internet.

Steven Levy

Some iPhone Duo Models Are Breaking. iFixit’s Teardown Might Explain Why

Apple confirmed a “small number” of iPhone Duo units have an issue impacting the inner display.

Boone Ashworth

Liquid Glass Finally Makes Sense on the iPhone Duo

Liquid Glass was a divisive redesign. But with a radically different iPhone, the pieces are finally falling into place.

Craig Grannell

I Worked for a Whole Day Using Only the iPhone Duo. Here’s How It Went

A portable keyboard and kickstand make it a viable emergency workstation—even if iOS still gets in the way.

Julian Chokkattu

WIRED Ghost Stories

Five hauntings from the other side of technology.

Demi Adejuyigbe Thinks You Should Only Post 3 Times a Day

The comedian sees being online as similar to visiting the zoo. “I don’t need to interact with that,” he says. “It’s just a thing that I enjoy, and then I walk away.”

Miles Klee

The 2,000-Nit OLED in Apple’s New MacBook Is a Big Deal

The touchscreen in the new MacBook Pro is crazily bright with very deep blacks. Here’s why it’s unlike anything else you can currently buy.

Luke Larsen

Data Centers Have a New PR Plan: Your Kid’s Field Trip

Amid a wave of backlash, some industry-friendly groups are employing creative and time-tested strategies to woo the youth.

Caroline Haskins

How Apple Puts Indigenous Languages on the iPhone Keyboard

To save endangered languages, tech companies like Apple are working with Indigenous communities to meet the next generation where they type.

Julian Chokkattu

I’ve Tested the 3 Mac Desktops That Apple Makes, and There’s a Clear Winner

Apple’s Mac desktops have become some of the most sought-after computers this year, driven by surging interest in agentic AI. Here’s which model to buy depending on your use case.

Luke Larsen