Charlie Sorrel
Gear

O2 Scraps Limited Unlimited iPhone Plan

Take a look at the iPhone tariff section on the O2 site, however, and you'll still see the tell-tale asterisk next to "Unlimited Data": * Fair usage policy applies.Ahead of the Friday launch, the UK Apple site has an updated iPhone section, with more details and the UK iPhone ads , which are almost exactly the same as the US ones, only with cuter accents.

O2, the UK iPhone carrier, has announced that its "unlimited" iPhone data plans will now in fact really be unlimited instead of capped at 200MB. O2 chief Matthew Key:

So we've taken the decision to remove the fair usage cap so that 'unlimited' really does mean 'unlimited' – this is a market first.

Take a look at the iPhone tariff section on the O2 site, however, and you'll still see the tell-tale asterisk next to "Unlimited Data": * Fair usage policy applies.

Ahead of the Friday launch, the UK Apple site has an updated iPhone section, with more details and the UK iPhone ads, which are almost exactly the same as the US ones, only with cuter accents. The Unofficial Apple Weblog also notes that the iPhone will actually go on sale at 6:02 pm, another plug for O2, and a fantastic pun.

O2 removes 200MB Fair-Use policy for UK iPhone [TUAW]