Pop!Casts: Bruce Sterling at Pop!Tech

(((Me at the podium at last year's Pop!Tech... brought to you by Lexus hybrid drive, which pretty well nails that crowd's demographic.)))

Link: Pop!Casts.

Author, journalist and contributing editor at Wired magazine Bruce Sterling understands why people get confused about new technology concepts. In what he sees as a culture war of web semantics, Bruce gets the audience’s attention with a unique call for a new vocabulary to better describe experiences with technology.