Sony Prez: "We Don't Buy Exclusivity"

In a new interview with PSM magazine, Sony Computer Entertainment America president Jack Tretton says that Sony won’t pay off publishers to get their games exclusively on PlayStation 3. We have a very different approach to exclusives than some of our competitors. We don’t buy exclusivity. We don’t fund development. We don’t, for lack of […]

PixeltrettonIn a new interview with PSM magazine, Sony Computer Entertainment America president Jack Tretton says that Sony won't pay off publishers to get their games exclusively on PlayStation 3.

We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform. We earn it...

Well, yeah. Take Two and Ubisoft could have told you that.

Honestly, I don't know why Tretton thinks he needs to paint this as if Sony is taking the moral high ground here. Microsoft isn't being unethical by paying for exclusives, they're just leveraging one of the things that makes them unique among the three hardware makers. It's okay for Jack to just come out and say that he's not made of money.

Everybody knows that Microsoft has giant Scrooge McDuck vaults of money that they go swimming in and from which they can infinitely pull out however many million dollars it takes to fix any problem. They can pay fifty million dollars for exclusive downloads on a game that's releasing day-and-date. They put down a few million just for the rights to announce the game. Imagine what they can and will give away for full-on exclusivity.

So Sony's position is that right now if somebody gave them a few billion dollars to spend on exclusives... they wouldn't? Because it's not ethically right? They'd just try to earn it? I don't believe that for a second.

We don't buy exclusivity [Games Radar]